{"id":20042,"date":"2024-04-27T15:26:19","date_gmt":"2024-04-27T05:26:19","guid":{"rendered":"https:\/\/digitalnomadshq.com.au\/?p=20042"},"modified":"2025-12-22T13:04:17","modified_gmt":"2025-12-22T03:04:17","slug":"what-is-enterprise-seo","status":"publish","type":"post","link":"https:\/\/digitalnomadshq.com.au\/blog\/what-is-enterprise-seo\/","title":{"rendered":"What is Enterprise SEO?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20042\" class=\"elementor elementor-20042\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8ba12 e-flex e-con-boxed e-con e-parent\" data-id=\"1b8ba12\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7af7cc7 elementor-widget elementor-widget-heading\" data-id=\"7af7cc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enterprise SEO, What is it?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0de6b0 elementor-widget elementor-widget-text-editor\" data-id=\"d0de6b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To answer this simply;\u00a0<\/p><p><b>Its large scale (generally over 1000+ pages), often complex websites with intricate page structures and user navigation with global reach objectives.<\/b><\/p><p>Some types of sites that would fall into the enterprise SEO category would be;<\/p><ul><li>Enterprise Companies with multiple websites<\/li><li>ASX Listed Companies or Fortune 500 (Internationally)<\/li><li>eCommerce websites 50k+ products and pages<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cad491 elementor-widget elementor-widget-text-editor\" data-id=\"6cad491\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Some examples of websites would be;<\/em><\/p><p><strong>Global Site:<\/strong> Apple.com across all countries has <em>over 1.9mil<\/em> pages currently indexed in SERPs<\/p><p><strong>Australian Enterprise Sites:<\/strong><\/p><p>Telstra.com.au currently has 12,200 pages indexed in SERPs<\/p><p>With, ANZ.com.au not far behind with 6,150 pages indexed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6454f7 elementor-widget elementor-widget-text-editor\" data-id=\"c6454f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Campaigns require strategic coordination on this enterprise scale, as it can require multiple teams and departments to be involved, especially when looking for a successful campaign.<\/p><p>\u00a0Requiring resources from internal teams and partnerships to be aligned in resource demands along with content goals and the overall campaign objective.<\/p><p>Looking for a beginner&#8217;s guide? Read more on &#8220;<span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitalnomadshq.com.au\/blog\/what-is-seo\/\">What is SEO<\/a><\/span>&#8220;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55dae9f elementor-widget elementor-widget-heading\" data-id=\"55dae9f\" data-element_type=\"widget\" id=\"heading2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does Enterprise SEO campaign differ from any other traditional campaign?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c477f3 elementor-widget elementor-widget-text-editor\" data-id=\"4c477f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>Scale<\/strong> of an enterprise is its key identifiable difference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c665520 elementor-widget elementor-widget-text-editor\" data-id=\"c665520\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Optimising a website with 6-7 pages or even 20-30 for your local real estate company is one thing but imagine having to optimise the content or internal linking structure for eBay, Amazon or Apple. Being able to <strong>understand the scalability of an SEO action<\/strong> and its effect on hundreds of thousands of pages is paramount.<\/p><p>Most enterprise implementations will not only require an SEO team but will also <strong>require the expertise of website developers<\/strong>.<\/p><p><em><u>Example: Adding an internal link to a couple of pages or breadcrumbs manually doesn\u2019t work when you\u2019re in enterprise-level scales, thus requiring scripts, PHP or theme development and custom solutions to ensure actions are implemented successfully.<\/u><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96e964b e-con-full e-flex e-con e-child\" data-id=\"96e964b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282362f elementor-widget elementor-widget-heading\" data-id=\"282362f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Should you outsource your Enterprise search engine optimisation?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75fdc10 elementor-widget elementor-widget-text-editor\" data-id=\"75fdc10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Outsourcing is very popular with enterprise-size companies and websites. <\/strong><\/p><p>With up to <strong>75% of large companies outsourcing their content marketing<\/strong> already. So, how do you determine whether this is you or not?<\/p><p><span style=\"text-decoration: underline;\">Evaluate your current capabilities in SEO<\/span><\/p><p>Enterprise as we have mentioned is different from \u201ctraditional\u201d SEO campaigns, so identity within your team in-house for the expertise, buy-in and ability to complete unique challenges we will later define.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-568ac53 elementor-widget elementor-widget-heading\" data-id=\"568ac53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Looking for an <span style=\"color: #cdffb6\">enterprise SEO agency?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac82399 elementor-align-left multi-color-ripple dark--btn-dn-arrow elementor-tablet-align-left elementor-mobile-align-justify elementor-invisible elementor-widget elementor-widget-button\" data-id=\"ac82399\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/digitalnomadshq.com.au\/enterprise-seo-services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enterprise SEO Services<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5eb0d elementor-widget elementor-widget-heading\" data-id=\"9c5eb0d\" data-element_type=\"widget\" id=\"#heading4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choosing an Enterprise SEO Company?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e200bc elementor-widget elementor-widget-text-editor\" data-id=\"3e200bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understand your objectives clearly ensuring you equally understand your current site\u2019s strengths and weaknesses.\u00a0<\/p><p>You may already have established a high domain authority in comparison to your competitors and are just lacking a robust content strategy to capitalise on missing key terms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c02e21d elementor-widget elementor-widget-heading\" data-id=\"c02e21d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Define your goals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe25862 elementor-widget elementor-widget-text-editor\" data-id=\"fe25862\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understand your objectives clearly ensuring you equally understand your current site\u2019s strengths and weaknesses.\u00a0<\/p><p>You may already have established a high domain authority in comparison to your competitors and are just lacking a robust content strategy to capitalise on missing key terms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44bf752 elementor-widget elementor-widget-heading\" data-id=\"44bf752\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Look for an Enterprise agency with experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e10474 elementor-widget elementor-widget-text-editor\" data-id=\"5e10474\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Look for an agency or consultant that has enterprise <strong>experience<\/strong>,\u00a0<strong>strong values<\/strong> and <strong>cultural alignment<\/strong> along with processes to ensure seamless campaign distribution.\u00a0<\/p><p>While there are many who may promise the world, <u>be sure to dig deeper<\/u> into recent case studies and proof of work, maybe recent awards or testimonials are always great for insight.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd5ae14 elementor-widget elementor-widget-heading\" data-id=\"cd5ae14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Establish Communication &amp; approval processes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f6352 elementor-widget elementor-widget-text-editor\" data-id=\"33f6352\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Define channels, reporting &amp; approval stakeholders to ensure both parties are clear on the process of approval.\u00a0<\/p><p>Along with this platforms and channels of communication and task management.<\/p><p>Most agencies utilise platforms such as Slack or Asana in this space for a more efficient delivery and communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9caaf42 elementor-widget elementor-widget-heading\" data-id=\"9caaf42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Scope of work<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738d47f elementor-widget elementor-widget-text-editor\" data-id=\"738d47f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prior to signing any working agreement, your agency or contractor should provide you with a detailed scope of work document.\u00a0<\/p><p>This will outline;\u00a0deliverables, timeframes, key members &amp; stakeholders along with responsibilities by each party.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8984f3e elementor-widget elementor-widget-heading\" data-id=\"8984f3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance Measurements &amp; Benchmarks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb166a2 elementor-widget elementor-widget-text-editor\" data-id=\"eb166a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><u>Don\u2019t forget to start with a baseline!\u00a0<\/u><\/b><\/p><p>Understanding your current position, performance to <b>better measure tangible ROI <\/b>and progress from your enterprise SEO campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1980f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c1980f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fcc60e e-con-full e-flex e-con e-child\" data-id=\"4fcc60e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c19e57 elementor-widget elementor-widget-heading\" data-id=\"6c19e57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">72% of enterprises rate SEO as successful<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edcd408 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"edcd408\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ashley Paine, SEO Account Manager at Digital Nomads HQ\u200b<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5987c4 elementor-widget elementor-widget-heading\" data-id=\"f5987c4\" data-element_type=\"widget\" id=\"#heading6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does an Enterprise SEO strategy include?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a299f elementor-widget elementor-widget-heading\" data-id=\"16a299f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Technical Enterprise SEO Audit<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b17f0 elementor-widget elementor-widget-text-editor\" data-id=\"d2b17f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A sitewide audit to identify and address technical issues, that potentially hinder the possibility of search engine crawling and indexing.\u00a0<\/p><p>Common areas that are addressed during this are;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a14418 elementor-widget elementor-widget-text-editor\" data-id=\"7a14418\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Overall site architecture<\/li><li>Page speed &amp; Performance<\/li><li>Mobile-friendliness &amp; Cross device responsiveness<\/li><li>Broken links<\/li><li>Duplicate content (and during this plagiarised content is worth while also).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99c0894 elementor-widget elementor-widget-heading\" data-id=\"99c0894\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Comprehensive Keyword Research<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-974d40e elementor-widget elementor-widget-text-editor\" data-id=\"974d40e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the development and planning of your target audience&#8217;s search intent, going beyond primary terms and include long-tail variations and semantically related terms.\u00a0<\/p><p>This will later be <em>strategised into your content planner<\/em> to ensure keyword clusters are tackled without canalisation of your own content\u00a0(trying to rank multiple forms of content for the same key terms).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27999c6 elementor-widget elementor-widget-heading\" data-id=\"27999c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Website Architecture and Navigation<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00caf7 elementor-widget elementor-widget-text-editor\" data-id=\"e00caf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Post technical site audit, a redesign of a hierarchical website structure can often need to be reassessed\u00a0<\/p><p><i>\u2013 This is common from when website development projects are siloed from the inclusion of SEO expertise.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd4e79 elementor-widget elementor-widget-heading\" data-id=\"8dd4e79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Internal Linking<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a605626 elementor-widget elementor-widget-text-editor\" data-id=\"a605626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With enterprise websites, the power of a strategic internal linking structure can provide significant results.\u00a0<\/p><p>Guiding users and search engines through the website, distribute link equity, and establish topical relevance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aefda6b e-con-full e-flex e-con e-child\" data-id=\"aefda6b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ac186 elementor-widget elementor-widget-heading\" data-id=\"a7ac186\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Content is King \u2013 Optimising for Quality and Scale<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8097bc2 elementor-widget elementor-widget-text-editor\" data-id=\"8097bc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By aligning a content strategy with business goals, and target audience needs and backed by the comprehensive keyword planner, you can start making some gains.<\/p><p>Focus on providing high-value \u201c<span style=\"text-decoration: underline;\">Skyscraper<\/span>\u201d content that is informative, engaging and <strong>UNIQUE.<\/strong><\/p><p><span style=\"text-decoration: underline;\"><em>NOTE: AI content can\u2019t curate the depth in content for your business to be competitive in SERPs. Along with this recent SEO algorithm changes from Google are tackling the high volume \u201cbatched\u201d use of AI in content strategies and removing those pages from SERPs.<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f189c9f elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"f189c9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ashley Paine, SEO Account Manager at Digital Nomads HQ\u200b<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a724024 elementor-widget elementor-widget-heading\" data-id=\"a724024\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-A-T Expertise, Authoritativeness, Trustworthiness<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c73cf0 elementor-widget elementor-widget-text-editor\" data-id=\"5c73cf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now better understood as;\u00a0<\/p><p><u>E-E-A-T (Experience, Expertise, Authoritativeness &amp; Trust)\u00a0<\/u><\/p><p>Creating content that demonstrates your brand&#8217;s expertise and authority within its niche \u2013 similar to this piece of content.\u00a0<\/p><p>Support content with author bios and links to credible sources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280f95a elementor-widget elementor-widget-heading\" data-id=\"280f95a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pillar Pages and Topic Clusters<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad0ed5 elementor-widget elementor-widget-text-editor\" data-id=\"dad0ed5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we previously mentioned,\u00a0the organisation of content into topic clusters centred around core pillar pages.\u00a0<\/p><p>This creates a strong topical hierarchy and signals of niche depth to search engines such as Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a89c2 elementor-widget elementor-widget-heading\" data-id=\"e4a89c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content Optimisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ae709 elementor-widget elementor-widget-text-editor\" data-id=\"74ae709\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thoroughly optimising content for target keywords, user intent, and readability (meta descriptions, headings, image alt text, etc.)\u00a0<\/p><p><u>This is all very normal and so called \u201cstandard practise\u201d\u00a0<\/u><\/p><p>\u2013 However, on an enterprise level, remember, <b>Scale is key<\/b>.\u00a0<\/p><p>The ability to optimised <u>10-20 pages is easy work<\/u> for most practising SEO, but optimising <b>10,000 \u2013 20,000 pages<\/b> through both theme and\/or template based CMS\u2026. <b>A little harder<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76a4d2b elementor-widget elementor-widget-heading\" data-id=\"76a4d2b\" data-element_type=\"widget\" id=\"#heading7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enterprise Off-Page SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8185d76 elementor-widget elementor-widget-heading\" data-id=\"8185d76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enterprise Link Building<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8af25c7 elementor-widget elementor-widget-text-editor\" data-id=\"8af25c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Still to this day, we commonly see link building being the strongest signal in SEO campaigns \u2013 from small business through to enterprise campaigns.<\/p><p>Building a high-quality \u201cNiche\u201d backlink profile through a combination of tactics (guest blogging, outreach, PR, resource link building) still delivers incredible SEO growth.<\/p><p><span style=\"text-decoration: underline;\">For more on backlinks and link building, watch our most recent video below;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04b1690 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"04b1690\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e247fd elementor-widget elementor-widget-video\" data-id=\"3e247fd\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=jYTwCNrVZk0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c998d elementor-widget elementor-widget-heading\" data-id=\"a4c998d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Mentions (Unique to enterprise) <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f13dd84 elementor-widget elementor-widget-text-editor\" data-id=\"f13dd84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is a link building strategy that not every business can capitalise on\u00a0<\/p><p><b><u>\u2013 Unlinked brand mentions.<\/u><\/b><\/p><p><strong>It\u2019s exactly as it sounds<\/strong> \u2013 The instance of another website referencing your brand name without linking to your website.<\/p><p>This can be a <strong>very effective and cheap<\/strong> way to obtain great links with just a simple outreach asking to add the link in on your brand name mention.<\/p><p>Some data on this; Small websites see 5-10 branded mentions per month.<\/p><p>Larger enterprise companies can see <strong>over 500+ branded mentions<\/strong> every month.<\/p><p>Converting merely 10% of these would equate to <strong>50 new links per month<\/strong> to your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ea7aa elementor-widget elementor-widget-heading\" data-id=\"e4ea7aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measuring and Optimising for Campaign Success<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630be90 elementor-widget elementor-widget-text-editor\" data-id=\"630be90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO KPIs:<\/p><p><span style=\"text-decoration: underline;\"><strong>Again, defining that baseline first is key.<\/strong><\/span><\/p><p><span style=\"text-decoration: underline;\">Without a strong understanding of your \u201cbaseline\u201d data from the beginning, measuring your SEO campaign KPIs will become difficult at best.<\/span><\/p><p>Some SEO performance indicators are;<\/p><ul><li>Organic Traffic (% of Growth)<\/li><li>Keyword Rankings (Potentially by position brackets e.g. Position 1-3, 4-10 etc.)<\/li><li>Conversions (by organic traffic source)<\/li><li>New <span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitalnomadshq.com.au\/blog\/what-are-backlinks\/\">Backlinks<\/a><\/span> or Referring Domains (Better still the quality of links.)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9de33a elementor-widget elementor-widget-heading\" data-id=\"a9de33a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analytics and Reporting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70da8da elementor-widget elementor-widget-text-editor\" data-id=\"70da8da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Set up effective analytic &amp; tracking tools such as;<\/p><ul><li>Google Analytics (Google Search Console)<\/li><li>Create dashboards for easy visualisation.<\/li><li>Agencies will often leverage additional reporting platforms such as; SEMrush, Ahrefs or Agency Analytics for better data visualisation &amp; progress reporting.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2804a63 elementor-widget elementor-widget-heading\" data-id=\"2804a63\" data-element_type=\"widget\" id=\"heading8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So, what are some of the Enterprise SEO Challenges?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0442646 elementor-widget elementor-widget-text-editor\" data-id=\"0442646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While there are many challenges to any SEO campaign, we tend to see the majority from Enterprise or Large business, some of which are;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d17e0f4 elementor-widget elementor-widget-heading\" data-id=\"d17e0f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cross-Departmental Collaboration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb6c949 elementor-widget elementor-widget-text-editor\" data-id=\"cb6c949\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Communication and collaboration between SEO, marketing, development, and IT teams.\u00a0<\/p><p>This often requiring multiple stakes holders approval and compliance (especially in GOV, EDU sector).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b73729 elementor-widget elementor-widget-heading\" data-id=\"1b73729\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Managing Scale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f140037 elementor-widget elementor-widget-text-editor\" data-id=\"f140037\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Develop scalable SEO<\/b> processes and leverage automation tools to handle the volume of content and technical optimisations.\u00a0<\/p><p>While this is a challenge for most \u2013 <b>leaning on an experienced agency<\/b> or contractor for this <b>will<\/b> <b>ensure a smoother result<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f2466 elementor-widget elementor-widget-heading\" data-id=\"61f2466\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Prioritisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa642e1 elementor-widget elementor-widget-text-editor\" data-id=\"aa642e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Prioritise efforts based on impact and ROI.<\/b><\/p><p>Address high-value opportunities first or \u201c<strong>low hanging fruit<\/strong>\u201d as we all love to call it in marketing.<\/p><p><i>Aside from the cheesy marketing term,<\/i><\/p><p>Prioritisation is actually one of the most common challenges our enterprise businesses go through.<\/p><p>This often lend by the stakeholder or senior managements misalignment of goals &amp; objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad92477 elementor-widget elementor-widget-heading\" data-id=\"ad92477\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">And lastly, directly related to the above is Executive Buy-in<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a42c062 elementor-widget elementor-widget-text-editor\" data-id=\"a42c062\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Securing support and buy-in from upper management by demonstrating the value of SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330c1be elementor-widget elementor-widget-text-editor\" data-id=\"330c1be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><u>Enterprise SEO is a complex undertaking, but the rewards can be undeniable.<\/u><\/p><p><b>Investing in an experienced Enterprise SEO partner<\/b> is most common, while undertaking the process in-house may provide a reduced level of communication and approval processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-082d18a elementor-widget elementor-widget-heading\" data-id=\"082d18a\" data-element_type=\"widget\" id=\"heading9\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key Takeaway<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57219a elementor-widget elementor-widget-text-editor\" data-id=\"c57219a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enterprise SEO when implemented successfully can provide <strong>enormous organic growth<\/strong>, brand visibility and a competitive advantage.<\/p><p>Many enterprise site\u2019s are already strong in brand mentions and authoritativeness and lacking the strategic keyword planning and content distribution to <strong>capitalise on the foundation waiting for you to start<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A comprehensive guide on Enterprise SEO. Enterprise SEO brings with itself unique complexities and challenges, let&#8217;s breakdown the process of a success Enterprise SEO campaign.<\/p>\n","protected":false},"author":2,"featured_media":30311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[71],"tags":[72],"class_list":["post-20042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/20042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/comments?post=20042"}],"version-history":[{"count":9,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/20042\/revisions"}],"predecessor-version":[{"id":40111,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/20042\/revisions\/40111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media\/30311"}],"wp:attachment":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media?parent=20042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/categories?post=20042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/tags?post=20042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}