{"id":20096,"date":"2025-07-24T00:10:54","date_gmt":"2025-07-24T00:10:54","guid":{"rendered":"https:\/\/digitalnomadshq.com.au\/?p=20096"},"modified":"2025-09-02T22:31:35","modified_gmt":"2025-09-02T12:31:35","slug":"what-is-digital-pr","status":"publish","type":"post","link":"https:\/\/digitalnomadshq.com.au\/blog\/what-is-digital-pr\/","title":{"rendered":"What Is Digital PR &#038; Why It Matters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20096\" class=\"elementor elementor-20096\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7adc3a e-flex e-con-boxed e-con e-parent\" data-id=\"5b7adc3a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4805239 elementor-widget elementor-widget-heading\" data-id=\"4805239\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Digital PR?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4886e elementor-widget elementor-widget-text-editor\" data-id=\"3d4886e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">We all know the saying <\/span><i><span data-contrast=\"auto\"><strong>\u201cAll PR is good PR\u201d<\/strong> <\/span><\/i><span data-contrast=\"auto\">right? <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">But for a business, that\u2019s not always the case.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">If you\u2019re looking to boost revenue, generate leads and leave a <\/span><i><span data-contrast=\"auto\">lasting <\/span><\/i><span data-contrast=\"auto\">impression a strategic approach is a must. How, you ask? <span style=\"text-decoration: underline;\">Digital PR.<\/span><\/span><span style=\"text-decoration: underline;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d14b664 elementor-widget elementor-widget-heading\" data-id=\"d14b664\" data-element_type=\"widget\" id=\"heading2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So, What Is a Digital PR Campaign?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4feefd elementor-widget elementor-widget-text-editor\" data-id=\"f4feefd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Today, information is literally at everyone\u2019s fingertips. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Whether it&#8217;s social media scrolling or a quick Google search, we can find pretty much <\/span><b><span data-contrast=\"auto\">anything<\/span><\/b><span data-contrast=\"auto\"> we need, <\/span><b><span data-contrast=\"auto\">when<\/span><\/b><span data-contrast=\"auto\"> we need it. With that, maintaining a positive name cannot be more important for businesses.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">But, what exactly is Digital PR and what has it got to do with my business?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">To put it simply&#8230;<\/span><\/b><\/p><p><span data-contrast=\"auto\">Digital public relations (PR) is a strategy to get your brand noticed online. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Unlike traditional PR which focuses on offline marketing tactics, digital PR <\/span><span data-contrast=\"auto\">leverages digital platforms and the internet to reach their target audience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">At its core, Digital PR\u2019s started with Search Engine Optimisation (SEO) and the race to the top of Google. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">However&#8230; <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Today, it has evolved into something much bigger than just showing up in the SERPs. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">It\u2019s become a catch-all term for everything from blogs to social media, and online publications. It\u2019s also a way to get feedback, boost brand awareness, and improve search engine rankings for a more robust stronger digital footprint.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c261f8c elementor-widget elementor-widget-heading\" data-id=\"c261f8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital PR vs. Traditional PR: Looking At The Differences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45e41d4 e-con-full e-flex e-con e-child\" data-id=\"45e41d4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38efb43 elementor-widget elementor-widget-heading\" data-id=\"38efb43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The main difference between digital PR and traditional PR is ultimately how the message is conveyed.  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6482303 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"6482303\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Benjamin Paine, Managing Director at Digital Nomads HQ<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-895aad4 elementor-widget elementor-widget-text-editor\" data-id=\"895aad4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Today, information is literally at everyone\u2019s fingertips. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Whether it&#8217;s social media scrolling or a quick Google search, we can find pretty much <\/span><b><span data-contrast=\"auto\">anything<\/span><\/b><span data-contrast=\"auto\"> we need, <\/span><b><span data-contrast=\"auto\">when<\/span><\/b><span data-contrast=\"auto\"> we need it. With that, maintaining a positive name cannot be more important for businesses.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">But, what exactly is Digital PR and what has it got to do with my business?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">To put it simply&#8230;<\/span><\/b><\/p><p><span data-contrast=\"auto\">Digital public relations (PR) is a strategy to get your brand noticed online. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Unlike traditional PR which focuses on offline marketing tactics, digital PR <\/span><span data-contrast=\"auto\">leverages digital platforms and the internet to reach their target audience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">At its core, Digital PR\u2019s started with Search Engine Optimisation (SEO) and the race to the top of Google. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">However&#8230; <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Today, it has evolved into something much bigger than just showing up in the SERPs. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">It\u2019s become a catch-all term for everything from blogs to social media, and online publications. It\u2019s also a way to get feedback, boost brand awareness, and improve search engine rankings for a more robust stronger digital footprint.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd190be elementor-widget elementor-widget-heading\" data-id=\"fd190be\" data-element_type=\"widget\" id=\"heading3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Is Digital PR Different from Link-Building?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58afe7a elementor-widget elementor-widget-text-editor\" data-id=\"58afe7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While both digital PR campaigns and link-building efforts aim to increase your credibility and authority, there are a few key differences to consider when looking at Digital PR and Link building.\u00a0\u00a0<\/p><ul><li><strong>Link building:<\/strong> This is a strategy used <u>primarily for SEO that focuses on increasing the quantity and quality of inbound links to a webpage with the goal of boosting search engine rankings (statistically).\u00a0<\/u><\/li><li><strong>Digital PR: <\/strong>This is a more <u>holistic approach to brand awareness and credibility building that ultimately combines a number of strategies<\/u>. Think of it as storytelling and relationship-building that encourages engagement across multiple digital platforms.\u00a0<\/li><\/ul><p>Learn more about backlinks from us here: <strong><a href=\"https:\/\/digitalnomadshq.com.au\/blog\/what-are-backlinks\/\">What Are Backlinks in SEO? &amp; How to Build Them<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce98c5 elementor-widget elementor-widget-heading\" data-id=\"2ce98c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Benefits of Digital PR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-672be7b elementor-widget elementor-widget-text-editor\" data-id=\"672be7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW251816830 BCX0\" lang=\"EN-ZA\" xml:lang=\"EN-ZA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW251816830 BCX0\">As <\/span><span class=\"NormalTextRun SCXW251816830 BCX0\">we\u2019ve<\/span><span class=\"NormalTextRun SCXW251816830 BCX0\"> already touched on<\/span><span class=\"NormalTextRun SCXW251816830 BCX0\"> above<\/span><span class=\"NormalTextRun SCXW251816830 BCX0\">, <\/span><span class=\"NormalTextRun SCXW251816830 BCX0\">a <\/span><span class=\"NormalTextRun SCXW251816830 BCX0\">Digital PR <\/span><span class=\"NormalTextRun SCXW251816830 BCX0\">strategy <\/span><span class=\"NormalTextRun SCXW251816830 BCX0\">offers<\/span> <span class=\"NormalTextRun SCXW251816830 BCX0\">a <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW251816830 BCX0\">number<\/span> <span class=\"NormalTextRun SCXW251816830 BCX0\">benefits<\/span><span class=\"NormalTextRun SCXW251816830 BCX0\">. These are:<\/span><\/span><span class=\"EOP SCXW251816830 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ul style=\"font-weight: 400;\"><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Improves SEO: <\/span><\/b><span data-contrast=\"auto\">When your content is<\/span> <span data-contrast=\"auto\">published on<\/span> <span data-contrast=\"auto\">reputable sites, your website&#8217;s authority and search engine rankings improve.<span style=\"text-decoration: underline;\"> The result? An improvement in your visibility, making it easier for potential customers to find you.<\/span><\/span><span style=\"text-decoration: underline;\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Grows Website Traffic: <\/span><\/b><span data-contrast=\"auto\">Through engaging content and strategic placements, a well-executed digital PR campaign can drive quite a bit of <\/span><span style=\"text-decoration: underline;\"><i>quality <\/i><\/span><span data-contrast=\"auto\"><span style=\"text-decoration: underline;\">traffic<\/span> to your site, opening up new opportunities for conversion and engagement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Builds Brand Awareness and Credibility: <\/span><\/b><span data-contrast=\"auto\"><span style=\"text-decoration: underline;\">The foundation of success for your business lies in a well-established brand<\/span>. By sharing your expertise and insights, you don\u2019t just inform and educate your users but ultimately build lasting trust. After all, no one wants to support a business that doesn\u2019t know what they\u2019re talking about, right?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Generates Leads and Increases Sales: <\/span><\/b><span data-contrast=\"auto\"><span style=\"text-decoration: underline;\">Ultimately, the objective of any marketing strategy is to maximise the bottom line<\/span> and as more people discover and trust your brand through your PR efforts, the likelihood of sales and leads naturally increases.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Easy to Track and Monitor: <\/span><\/b><span data-contrast=\"auto\">Unlike broader traditional media, it is pretty easy to track successes in Digital PR. With an internet full of tools and resources, it is now simple to see how well your campaign is performing and whether or not any adjustments need to be made.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85bd3be elementor-widget elementor-widget-heading\" data-id=\"85bd3be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Don't Believe Us\n? Let The Numbers Do The Talking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6dd71 elementor-widget elementor-widget-text-editor\" data-id=\"6c6dd71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW139789038 BCX0\" lang=\"EN-ZA\" xml:lang=\"EN-ZA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW139789038 BCX0\">The <\/span><\/span><a class=\"Hyperlink SCXW139789038 BCX0\" href=\"https:\/\/www.statista.com\/statistics\/645836\/public-relations-pr-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span class=\"TextRun Underlined SCXW139789038 BCX0\" lang=\"EN-ZA\" xml:lang=\"EN-ZA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW139789038 BCX0\" data-ccp-charstyle=\"Hyperlink\">global PR market<\/span><\/span><\/a><span class=\"TextRun SCXW139789038 BCX0\" lang=\"EN-ZA\" xml:lang=\"EN-ZA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW139789038 BCX0\"> is worth almost 100 <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW139789038 BCX0\">Billion<\/span><span class=\"NormalTextRun SCXW139789038 BCX0\"> USD and is set to reach a value of over 133 billion in the next 3- 5 years.\u00a0<\/span><\/span><span class=\"EOP SCXW139789038 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab9fb7 elementor-widget elementor-widget-image\" data-id=\"8ab9fb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"825\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/Example-of-DR-in-domains.png\" class=\"attachment-full size-full wp-image-20070\" alt=\"Example of DR in domains\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/Example-of-DR-in-domains.png 1500w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/Example-of-DR-in-domains-300x165.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/Example-of-DR-in-domains-1024x563.png 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/Example-of-DR-in-domains-768x422.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e44fe6 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"6e44fe6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Example of Forbes.com &amp; News.com.au DR (DA) rating.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6118c69 elementor-widget elementor-widget-heading\" data-id=\"6118c69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Anchor Text and Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2cb131 elementor-widget elementor-widget-text-editor\" data-id=\"f2cb131\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is anchor text? \u2013 the backlink to which the linking website links out on.<\/p><p>It\u2019s the visible text that a user can click on to navigate through to your website.<\/p><p>This text can be important.<\/p><p>With several industry studies providing strong correlation to having relevant \u201ckeyword rich\u201d anchor text linking through to your website increases your website rankings.<\/p><p>There are different types of anchor text for backlinks and they are segmented into 5 core pillars.<\/p><p><strong>Exact Match<\/strong>: Anchor text being an exact match of the keyword you are targeting.<\/p><p><em>Example: \u201cBuy Sunglasses\u201d linking to an ecommerce product page of Sunglasses.<\/em><\/p><p><em>\u00a0<\/em><\/p><p><strong>Partial Match<\/strong>: Similar to Exact match, this will include your target keyword, however, would also include some additional words for better context.<\/p><p><em>Example \u201cBest sunglasses under 1000\u201d linking to the same ecommerce Sunglasses product page.<\/em><\/p><p><em>\u00a0<\/em><\/p><p><strong>Branded Anchors<\/strong>: These are anchor text links that are linking on your branded terms.<\/p><p><em>Example: \u201cApple\u201d linking to Apple\u2019s Homepage. <\/em><\/p><p><em>\u00a0<\/em><\/p><p><strong>Naked URL<\/strong>: The exact match of the actual URL being linked to.<\/p><p><em>Example: www.apple.com<\/em><\/p><p><em>\u00a0<\/em><\/p><p>Lastly,<\/p><p><strong>Generic<\/strong>: As it sounds, Generic, common words or phrases linking to the target page.<\/p><p><em>Example: \u201cread more\u201d, \u201clearn more\u201d or \u201cclick here\u201d etc.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f5588 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"32f5588\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c6ba3 elementor-widget elementor-widget-heading\" data-id=\"70c6ba3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Note:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d12b933 elementor-widget elementor-widget-heading\" data-id=\"d12b933\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Diversity in your anchor text is common and Google also considers \u201cnormal\u201d.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582e4df elementor-widget elementor-widget-text-editor\" data-id=\"582e4df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having a website with 1000 backlinks and every link anchoring from \u201cbest sunglasses\u201d can start to look very suspicious\u2026<\/p><p>Entering\u2026 \u201cGoogle Penguin\u201d.<\/p><p>A Google algorithm introduced to directly target the over saturation use of exact match key terms trying to manipulate site rankings. Commonly called a \u201cblack hat\u201d SEO technique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc6a4e elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"fbc6a4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ashley Paine, SEO Account Manager at Digital Nomads HQ<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-872283a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"872283a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e64588 elementor-widget elementor-widget-heading\" data-id=\"2e64588\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The website (and Page) linking to you is in your niche<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-822c399 elementor-widget elementor-widget-text-editor\" data-id=\"822c399\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A backlink from another website needs to make sense \u2013 and Google can see whether it does or worse doesn\u2019t.<\/p><p>Trying to obtain high DA links are important (as we mentioned) however, having a link from a highly authority tech company that links through to a company in health and beauty industry doesn\u2019t make much sense, does it?<\/p><p>So, with this in mind, Google favours links that are from websites within your Niche.<\/p><p>If you\u2019re a company in real estate, think who are the most credible websites in your niche\u2026 realestate.com, domain.com etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c779ed4 elementor-widget elementor-widget-heading\" data-id=\"c779ed4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Backlink Is a \u201cDofollow\u201d Link<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-218e505 elementor-widget elementor-widget-text-editor\" data-id=\"218e505\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Firstly, we need to understand to two main links and their differences;<\/p><p>Dofollow vs Nofollow links<\/p><p>Dofollow Links: The default type of link that passes link equity or &#8220;link juice&#8221; to the target page, impacting its search rankings.<\/p><p>Nofollow Links: Links with the &#8220;rel=nofollow&#8221; tag. These do not pass link equity or \u201clink juice\u201d \u2013 these are mainly used for links in user-generated content (comments, forums), paid links, or links you don&#8217;t want to endorse when linking out.<\/p><p>With Dofollow links providing \u201clink juice\u201d and telling Google to share authority, these are the links that become helpful to your SEO campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7221d elementor-widget elementor-widget-heading\" data-id=\"7a7221d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Backlink is from a Domain that doesn\u2019t link to you already<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-558bee6 elementor-widget elementor-widget-text-editor\" data-id=\"558bee6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is only so many times a website can \u201cvote\u201d for you before it becomes old news right\u2026<\/p><p>If someone leaves you a review it has impact! \u2026 but a second review for the same person? Starts to lose its \u201cvote\u201d of confidence, right?<\/p><p>This is similar to backlinks. You can better measure this by assessing referring domains as opposed to backlinks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0608228 elementor-widget elementor-widget-heading\" data-id=\"0608228\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Backlink vs Referring Domain?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15f0204 elementor-widget elementor-widget-text-editor\" data-id=\"15f0204\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Backlinks<\/strong><\/p><p>Definition: Individual links from one website to another. Think of backlinks as the specific highways that take users from one place on the web to another.<\/p><p><em>Example: If Website A has three different pages linking to a single page on Website B, that counts as three backlinks for Website B.<\/em><\/p><p><em>\u00a0<\/em><\/p><p><strong>Referring Domains<\/strong><\/p><p>Definition: The unique websites that house those backlinks. Referring domains represent the total number of websites sending traffic your way.<\/p><p><em>Example: Even though Website A has three links to Website B, it still only counts as one referring domain for Website B.<\/em><\/p><p><em>Here are some statistics on referring domains and page ranking.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbaa643 elementor-widget elementor-widget-image\" data-id=\"fbaa643\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"826\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/2_12_number-of-referring-domains.webp\" class=\"attachment-full size-full wp-image-20071\" alt=\"\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/2_12_number-of-referring-domains.webp 1200w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/2_12_number-of-referring-domains-300x207.webp 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/2_12_number-of-referring-domains-1024x705.webp 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/2_12_number-of-referring-domains-768x529.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7367078 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"7367078\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Image source: Backlinko<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f758b4f elementor-widget elementor-widget-heading\" data-id=\"f758b4f\" data-element_type=\"widget\" id=\"heading4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to start building some links? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57541ee elementor-widget elementor-widget-text-editor\" data-id=\"57541ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now we have broken down the types of backlinks that are valuable and the types of links you want to obtain to see improvements in your SEO \u2013 let\u2019s give you some tools and strategies on how you can start building backlinks for your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c35d5 elementor-widget elementor-widget-heading\" data-id=\"82c35d5\" data-element_type=\"widget\" id=\"heading5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to get more backlinks?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7772200 elementor-widget elementor-widget-heading\" data-id=\"7772200\" data-element_type=\"widget\" id=\"heading6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Start by creating link worthy assets<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca5c96 elementor-widget elementor-widget-text-editor\" data-id=\"cca5c96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><u>Content, content, content.<\/u><\/p><p>People will link through to your website or assets on your websites if they are WORTH linking to. This means your content needs to be of a calibre that isn\u2019t easily replicated or often they will just replicate it themselves or \u2026make it better\u2026 Awkward.<\/p><p>You have to establish blogs, or video content, tools or calculators that people want to use or reference regularly.<\/p><p>This is why content marketing and SEO in 2025 are so closely tied together and need to work together when developing new content for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b29e0 elementor-widget elementor-widget-heading\" data-id=\"86b29e0\" data-element_type=\"widget\" id=\"heading7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Skyscraper content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e93500 elementor-widget elementor-widget-text-editor\" data-id=\"2e93500\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Skyscraper content is a great segway from the previous technique in creating link worthy assets and overlaps in blog content creation.<\/p><p><strong>What is skyscraper content?<\/strong><\/p><p>Skyscraper content is competitive content designed to be a better version than the currently viewed as \u201cbest\u201d version of a widely referenced resource.<\/p><p>The skyscraper method was invented by Brian Dean of Backlinko and established its name from his saying \u2013 The tallest skyscraper in the world is the one that gets the attention \u2013 Just link the best resource gets the links.<\/p><p>You want to establish your resource to be;<\/p><ul><li>More. Comprehensive or Detailed<br \/>\u2022 Recent, or up to date<br \/>\u2022 More credible (an author more credible than the last)<br \/>\u2022 Or a better presentation.<\/li><\/ul><p>How can you add more value, better resource, better tools and visuals to surpass the previous \u201cbest\u201d in this space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145f5bd elementor-widget elementor-widget-heading\" data-id=\"145f5bd\" data-element_type=\"widget\" id=\"heading8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Broken Link Building<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d608b elementor-widget elementor-widget-text-editor\" data-id=\"96d608b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is a broken link \u2013 a backlink that no longer connects to the intended target, also known as \u201ca dead link\u201d.<\/p><p>These happen when;<\/p><ul><li>The target page has been deleted or moved without the original link being updated.<br \/>\u2022 The URL of the target page has changed and causes a redirect error.<br \/>\u2022 The website hosting the target page is down or inaccessible.<br \/>\u2022 There&#8217;s a typo or error in the link&#8217;s code.<\/li><\/ul><p>So, how do we use this to our advantage or to build links?<\/p><p>The objective is to find and fix broken links on pages or resources in your niche that have \u201cdead links\u201d.<\/p><p>No business wants broken links on their websites, and the goal is to assist by reaching out to site authors or owners, flagging the broken link and providing a replacement linking option (on your website) to fix the problem, pretty straight forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9eaf6 elementor-widget elementor-widget-heading\" data-id=\"5f9eaf6\" data-element_type=\"widget\" id=\"#heading9\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Guest Posting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d567197 elementor-widget elementor-widget-text-editor\" data-id=\"d567197\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Yes, guest posting is still very common and very effective.<\/strong><\/p><p>Now there are some key do\u2019s and don\u2019ts to guest posting which we can go shortly, but first, what is a guest post?<\/p><p><u>Guest posting (or guest blogging) is the practice of writing and publishing an article on another person&#8217;s or company&#8217;s website (once again ideally within your niche).<\/u><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4988406 elementor-widget elementor-widget-text-editor\" data-id=\"4988406\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The Process;<\/strong><\/p><p><strong>Find \u201cNICHE\u201d Relevant Sites:<\/strong> Identify websites or blogs in your niche that accept guest posts and have a good reputation.<\/p><p><strong>Pitch Your Idea:<\/strong> Reach out to the website owner\/editor and pitch a topic idea that provides value to their audience.<\/p><p><strong>Provide High-Quality Content:<\/strong> If your pitch is accepted, create an original, well-written, and informative article that aligns with their guidelines.<\/p><p><strong>Include Backlinks:<\/strong> Often you&#8217;ll be able to strategically include a link or two back to relevant content on your own website within the guest post.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688d2ef elementor-widget elementor-widget-text-editor\" data-id=\"688d2ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Do\u2019s &amp; Don\u2019ts of Guest Posting<\/strong><\/p><p>This is really the don\u2019ts of guest posting\u2026 here are things to avoid;<\/p><p><strong>Don&#8217;t Spam<\/strong>: Avoid mass submissions of low-quality content. Be sure to focus on genuine relationship building and targeting niche-relevant websites.<\/p><p><strong>Don&#8217;t Overly Self-Promote:<\/strong> While guest posting can build your brand, avoid making your content sound like a sales pitch\u2026 Provide value! Value builds brands.<\/p><p><strong>Don&#8217;t Duplicate Content:<\/strong> Always produce original content for each guest post. Duplicating content (called plagiarism) across websites can hurt your SEO and Google tracks this!<\/p><p><strong>Don&#8217;t Over-Optimize for Links:<\/strong> Use backlinks naturally and strategically within the context of your article. Avoid keyword stuffing or unnatural link placement.<\/p><p><strong>Avoid using PBNs or Link Farms:<\/strong> Avoid risky tactics like PBNs (Private Blog Networks) and link farms, as these can severely harm your website&#8217;s search rankings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a160ee elementor-widget elementor-widget-heading\" data-id=\"6a160ee\" data-element_type=\"widget\" id=\"heading10\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Infographics and Other Visual Assets<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cea552 elementor-widget elementor-widget-text-editor\" data-id=\"4cea552\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Infographics don\u2019t have the same traction as they used to, we know this.<\/p><p>Now with AI imagery and with platforms such as Canva, the ability to create infographics quickly as opposed to utilising another already created and having to provide credit (a backlink) is becoming a thing of the past.<\/p><p><strong>But<\/strong>!<\/p><p>Much like AI copy, you can&#8217;t replicate depth, experience and industry insight.<\/p><p>So, similarly, here, you no longer can just create good infographics\u2026 <b>they have to be GREAT.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-909b6df elementor-widget elementor-widget-heading\" data-id=\"909b6df\" data-element_type=\"widget\" id=\"heading11\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Submit Testimonials or Case Studies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e73118 elementor-widget elementor-widget-text-editor\" data-id=\"7e73118\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Companies love to show social proof!<\/p><p>Normally this is in the form of testimonials or case studies of how customers are utilising their product.<\/p><p>An example of this is our recent case study for Agency Analytics:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0586cf2 elementor-widget elementor-widget-image\" data-id=\"0586cf2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"463\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/AgencyAnayltics-Case-Study-Backlink-e1753316172960.png\" class=\"attachment-full size-full wp-image-20073\" alt=\"Example of a Case Study Backlink for Digital Nomads HQ\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/AgencyAnayltics-Case-Study-Backlink-e1753316172960.png 1500w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/AgencyAnayltics-Case-Study-Backlink-e1753316172960-300x93.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/AgencyAnayltics-Case-Study-Backlink-e1753316172960-1024x316.png 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/AgencyAnayltics-Case-Study-Backlink-e1753316172960-768x237.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db2c70 elementor-widget elementor-widget-text-editor\" data-id=\"2db2c70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And in return for our case study, they provided our agency with a nice backlink\u2026 and we didn\u2019t have to even ask.<\/p><p>Consider reaching out to current SASS (software as a service) providers or partnerships your company may be affiliated with for opportunities in this space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7e130 elementor-widget elementor-widget-heading\" data-id=\"6c7e130\" data-element_type=\"widget\" id=\"heading12\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Link Reclamation or \u201cBrand Mentions\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0ede2 elementor-widget elementor-widget-text-editor\" data-id=\"6b0ede2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The process of finding brand mentions of your company that currently don\u2019t link to your website.<\/p><p>Pretty straight forward.<\/p><p>The process of proactively reaching out to authors, editors on articles to which your brand has be cited and asking them to link back to your website.<\/p><p><strong>Tip to make this process a little easier;<\/strong><\/p><p><u>You can utilise platforms to assist in this process, such as mention.com.<\/u><\/p><p><u>These platforms analyses content online and within social platforms, providing you notification on brand mentions for you to proactively reach out.<\/u><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c115a15 elementor-widget elementor-widget-heading\" data-id=\"c115a15\" data-element_type=\"widget\" id=\"heading13\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">HARO (Help a reporter out)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a1712 elementor-widget elementor-widget-text-editor\" data-id=\"62a1712\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As it sounds \u201cHelp a reporter out\u201d, HARO is a online free service that connects journalists and content creators with expert sources (this is where you come in).<\/p><p><strong>The Process<\/strong><\/p><p><strong>Journalists Submit Queries:<\/strong> Journalists needing insights or quotes for upcoming articles submit a query through HARO, describing their topic and the kind of expert they&#8217;re looking for.<\/p><p><strong>HARO Distributes Queries:<\/strong> HARO sends out three daily emails (morning, afternoon, and evening) compiling these queries to subscribers.<\/p><p><strong>Sources Respond:<\/strong> Individuals or businesses (i.e. yourself or a member of your business) with relevant expertise can respond to the journalist&#8217;s query with a concise pitch, offering their insights and credentials.<\/p><p><strong>Journalist Chooses Sources:<\/strong> The journalist reviews pitches and selects the most relevant sources for their piece. They may quote the source directly or use their insight to shape the article.<\/p><p>This is a fantastic way to obtain very high-quality links, often from news publications (Entrepreneur, Forbes etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9639558 elementor-widget elementor-widget-heading\" data-id=\"9639558\" data-element_type=\"widget\" id=\"heading14\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Competitor Backlink Gap or \u201cLink Intersect\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce7d78 elementor-widget elementor-widget-text-editor\" data-id=\"0ce7d78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In every industry there is often a good handful of \u201ccommon\u201d links that the majority of your competitors will already have\u2026 and often there are many that you may not.<\/p><p>Taking the time to analyse your competitors, whether local or national to find opportunity in links that they may have obtained but you haven\u2019t.<\/p><p>Think about it this way; if a particular website is linking to every competitor website, but not yours \u2013 what\u2019s the chances that you could get a link also?<\/p><p>These common links will often be;<\/p><ul><li>Niche Industry Directories<\/li><li>Local Directories or Nationwide Directories<\/li><li>Industry Publications<\/li><li>Case Studies or Testimonials (This can assist you with the previously mentioned technique in Submit Testimonials or Case Studies)<\/li><\/ul><p>So, how to find these backlinks that your competitors?<\/p><p>You can utilise tools from many SEO platforms, but my personal favourite is Ahrefs\u2019 \u201cLink Intersect\u201d tool \u2013 Helping you easily find sites that link to your competitors but don\u2019t link to you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2f722 elementor-widget elementor-widget-image\" data-id=\"bc2f722\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1168\" height=\"825\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/Ahref-Link-Tool-e1753316691888.png\" class=\"attachment-full size-full wp-image-20074\" alt=\"Ahref Link Intersect Tool Screen shot\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/Ahref-Link-Tool-e1753316691888.png 1168w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/Ahref-Link-Tool-e1753316691888-300x212.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/Ahref-Link-Tool-e1753316691888-1024x723.png 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2023\/12\/Ahref-Link-Tool-e1753316691888-768x542.png 768w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebdb0aa elementor-widget elementor-widget-heading\" data-id=\"ebdb0aa\" data-element_type=\"widget\" id=\"heading15\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital PR (Press Releases)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a55d5e5 elementor-widget elementor-widget-text-editor\" data-id=\"a55d5e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is similar to traditional PR but with a strong focus on online channels, websites, blogs etc.<\/p><p>The process is to generate newsworthy stories or releases surrounding your company, attracting news coverage or better still interviews and syndication.<\/p><p><u>It also comes with additional benefits if done correctly, here are a few extra benefits aside from the backlinks that Digital PR can provide;<\/u><\/p><p><strong>Establish thought leadership:<\/strong> Position your brand or individuals as industry experts by contributing valuable insights to leading publications.<\/p><p><strong>Manage your online reputation:<\/strong> Whether just as a brand&#8217;s online image through proactive content creation or responding to online conversations and potentially utilised to counter previous negative brand mentions.<\/p><p><strong>Lastly, increase your referral traffic:<\/strong> Attract additional traffic to your website from online publications and social media shares \u2013 This coming from a credible source or publication can also subsequently increase conversion %.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s walk you through the foundation of Backlinks&#8230;from the basics of &#8220;what are backlinks&#8221; and the different types of links that can be acquired&#8230; through to new strategies and techniques to assist your business in developing a strong backlink profile.<\/p>\n","protected":false},"author":8,"featured_media":30335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[71],"tags":[72],"class_list":["post-20096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/20096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/comments?post=20096"}],"version-history":[{"count":12,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/20096\/revisions"}],"predecessor-version":[{"id":37512,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/20096\/revisions\/37512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media\/30335"}],"wp:attachment":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media?parent=20096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/categories?post=20096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/tags?post=20096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}