{"id":20124,"date":"2025-12-03T13:07:13","date_gmt":"2025-12-03T03:07:13","guid":{"rendered":"https:\/\/digitalnomadshq.com.au\/?p=20124"},"modified":"2026-01-05T13:36:49","modified_gmt":"2026-01-05T03:36:49","slug":"seo-vs-sem","status":"publish","type":"post","link":"https:\/\/digitalnomadshq.com.au\/blog\/seo-vs-sem\/","title":{"rendered":"SEO vs. SEM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20124\" class=\"elementor elementor-20124\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7adc3a e-flex e-con-boxed e-con e-parent\" data-id=\"5b7adc3a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96edb8f elementor-widget elementor-widget-heading\" data-id=\"96edb8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO vs. SEM: Let's explain the difference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4886e elementor-widget elementor-widget-text-editor\" data-id=\"3d4886e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)<\/p><p>What\u2019s the difference?<\/p><p>Well&#8230;<\/p><p>SEO is the optimisation of your website in order to improve traffic from organic search positions.\u00a0<\/p><p><em>Read more on &#8220;<\/em><a href=\"https:\/\/digitalnomadshq.com.au\/blog\/what-is-seo\/\">What is SEO<\/a><em>&#8220;.<\/em><\/p><p>Where as, SEM is to get traffic from both pay per click (paid search) &amp; organic positions.<\/p><p>SERPs \/ Google search results page is broken up into several main segments.<\/p><ul><li>AI Overviews<\/li><li>Paid Search<\/li><li>Paid Local<\/li><li>Organic Local<\/li><li>Organic Search<\/li><\/ul><div>\u00a0<\/div><p>Here\u2019s a visual representation;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e449340 elementor-widget elementor-widget-image\" data-id=\"e449340\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"822\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/SERP-2026.jpg\" class=\"attachment-full size-full wp-image-39397\" alt=\"SERP 2026\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/SERP-2026.jpg 1440w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/SERP-2026-300x171.jpg 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/SERP-2026-1024x585.jpg 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/SERP-2026-768x438.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af04a3c elementor-widget elementor-widget-text-editor\" data-id=\"af04a3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The goal of SEM is to promote across all 4 main categories depending on your business type and customers&#8217; intent.<\/p><p>The goal for <a href=\"https:\/\/digitalnomadshq.com.au\/seo-melbourne\/\">SEO services<\/a> &amp; Local SEO is to promote both organic local \u201cMap Pack\u201d<br \/>And, the organic search positions.<\/p><p>So, yes \u2013 <b>SEM<\/b> (Search engine marketing) is a phrase used that <b>includes both SEO &amp; PPC<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0890ed4 elementor-widget elementor-widget-image\" data-id=\"0890ed4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"822\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/semseoppc.jpg\" class=\"attachment-full size-full wp-image-30348\" alt=\"SEM What does it mean - SEO &amp; PPC\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/semseoppc.jpg 1440w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/semseoppc-300x171.jpg 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/semseoppc-1024x585.jpg 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/semseoppc-768x438.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d14b664 elementor-widget elementor-widget-heading\" data-id=\"d14b664\" data-element_type=\"widget\" id=\"heading2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO vs SEM: Main Features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad38836 elementor-widget elementor-widget-heading\" data-id=\"ad38836\" data-element_type=\"widget\" id=\"heading3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO Overview<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4feefd elementor-widget elementor-widget-text-editor\" data-id=\"f4feefd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We know the goal of SEO is to improve organic ranking positions.<\/p><p>How is it done?<\/p><p>SEO is the creation and optimisation of content both on and throughout a website with the goal to rank in organic \u201cnon-paid\u201d search engine positions.<\/p><p>Let\u2019s talk about how we do it and the key areas of an <a href=\"https:\/\/digitalnomadshq.com.au\/seo-brisbane\/\">SEO campaign<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869fe26 elementor-widget elementor-widget-heading\" data-id=\"869fe26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">On-Page SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cad4025 elementor-widget elementor-widget-text-editor\" data-id=\"cad4025\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Working through page by page, optimising content towards primary keywords which your customers are searching for. Some of the main areas that on-page SEO will tackle are;<\/p><p>\u2022 Title tags &amp; Meta Descriptions (Titles are still a very strong ranking signal to Google).<\/p><p>\u2022 Heading Tags (H1, H2 etc..)<\/p><p>\u2022 URLs (Short &#8211; Descriptive urls are best)<\/p><p>\u2022 Content optimisation (the creation of high-quality &#8211; relevant content)<\/p><p>\u2022 Image Optimisation<\/p><p>\u2022 Internal linking<\/p><p>\u2022 And lastly, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitalnomadshq.com.au\/blog\/keyword-research-for-seo\/\">Keyword research<\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077aab6 elementor-widget elementor-widget-image\" data-id=\"077aab6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"822\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/URL-Structure-for-SEO.jpg\" class=\"attachment-full size-full wp-image-39398\" alt=\"URL Structure for SEO\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/URL-Structure-for-SEO.jpg 1440w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/URL-Structure-for-SEO-300x171.jpg 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/URL-Structure-for-SEO-1024x585.jpg 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/URL-Structure-for-SEO-768x438.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d94ab2 elementor-widget elementor-widget-heading\" data-id=\"8d94ab2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Off-Page SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5bfad elementor-widget elementor-widget-text-editor\" data-id=\"3c5bfad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The process of improving your website \u201cAuthority\u201d.<\/p><p>By improving and gaining signals from other websites (<a href=\"https:\/\/digitalnomadshq.com.au\/blog\/what-are-backlinks\/\">Backlinks<\/a>), we can improve the trust to which Google perceives your business\u2026 ultimately improving its ranking.<\/p><p>Off-page to this day is still one of <strong>Google&#8217;s strongest ranking factors<\/strong><\/p><p>Organic positions within search display a strong correlation to the more links\/authority a website has\u2026 the higher it ranks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5345b78 elementor-widget elementor-widget-heading\" data-id=\"5345b78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Technical SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6719a50 elementor-widget elementor-widget-text-editor\" data-id=\"6719a50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The \u201cbehind the scenes\u201d of an SEO campaign.<\/p><p>Google, Bing and other search engines have robots that crawl and index websites, these frequently pass through when you update pages or submit new pages to your website.<\/p><p>The goal of the technical SEO segment is to give these search engines to correct information to which you wish to have your website indexed.<\/p><p>From site architecture, index vs non-indexed pages through to performance\u2026\u00a0<\/p><p>it\u2019s all addressed in the technical SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f99be elementor-widget elementor-widget-heading\" data-id=\"18f99be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-E-A-T<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdd4ac elementor-widget elementor-widget-text-editor\" data-id=\"bfdd4ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Content was king&#8230;but in 2026 Authority will become king.<\/strong><\/p><p>Why?<\/p><p>With users leveraging AI, they are able to churn out infinite generic articles QUICKLY. So, to counter this&#8230;Google places a massive premium on <a href=\"https:\/\/digitalnomadshq.com.au\/blog\/google-e-e-a-t\/\">E-E-A-T<\/a> (Experience, Expertise, Authoritativeness, and Trustworthiness).<\/p><p><strong>PRO TIP<\/strong>: Add a point about &#8220;Human Experience&#8221; &#8211; demonstrating that a real human with real experience wrote the content (e.g. using personal anecdotes, unique data, or video evidence). Generic &#8220;how-to&#8221; content is dead&#8230; which I believe is a good thing and so does Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b34711 elementor-widget elementor-widget-heading\" data-id=\"6b34711\" data-element_type=\"widget\" id=\"heading4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEM Overview<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58afe7a elementor-widget elementor-widget-text-editor\" data-id=\"58afe7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So, with SEM including both SEO &amp; PPC\u2026 let\u2019s talk about the PPC (pay-per-click) aspect of SEM.<\/p><p>Pay-per-click (PPC) is facilitated through two major platforms in SERPs<\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitalnomadshq.com.au\/google-ads-sydney\/\">Google Ads<\/a> or Bing Ads (Microsoft Ads)<\/span><\/p><p>The structure is an auction-based system to which companies <u>BID<\/u> on specific key terms and their placement.<\/p><p><strong>So yes \u2026 it\u2019s a bidding war!<\/strong><\/p><p>The idea is that you can bid on a keyword to be <b>1st INSTANTLY<\/b><\/p><p>Driving traffic through to your website, forms or phone calls based on your objectives.<\/p><p>If you are the highest bidder on the keyword, you\u2019ll be first<\/p><p>Alternatively, if you are happy to be in the \u201ctop 3\u201d you can bid a lower amount and be part of the mix at a lower cost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-664dbcf e-con-full e-flex e-con e-child\" data-id=\"664dbcf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14899fc elementor-widget elementor-widget-heading\" data-id=\"14899fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Expert Tip:\n\nNow\u2026 there is some other aspects that effect the costs and bidding. You can actually be position yourself top while paying less. Let me explain some key factors that effect PPC ad costs\u2026\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-128834c elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"128834c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Source: https:\/\/www.google.com\/<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce98c5 elementor-widget elementor-widget-heading\" data-id=\"2ce98c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ad Quality Score<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-672be7b elementor-widget elementor-widget-text-editor\" data-id=\"672be7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quality score is a metric that Google utilised to measure how strong of a match your ad is to the user searching the key term.<\/p><p>The metric is a number between 1-10 \u2013 by improving your quality score, you essentially receive a discount from Google being that your ad is more relevant.<\/p><p>The lower the score, the more you will pay.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8eb08e elementor-widget elementor-widget-heading\" data-id=\"c8eb08e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How's Quality Score Measured<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2203cac elementor-widget elementor-widget-text-editor\" data-id=\"2203cac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s calculated based on a combination of factors.<\/p><ul><li>CTR (Click through rate)<\/li><li>Landing page copy and design<\/li><li>Advertisement Copy &amp; Callouts<\/li><li>And relevancy\u2026. The relevancy of the keyword being searched to the above three measured results.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-605a4c2 elementor-widget elementor-widget-image\" data-id=\"605a4c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/Quality-Score.png\" class=\"attachment-full size-full wp-image-20127\" alt=\"Image showing Google Ads quality score\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/Quality-Score.png 750w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/Quality-Score-300x300.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/Quality-Score-150x150.png 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6118c69 elementor-widget elementor-widget-heading\" data-id=\"6118c69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ad Copy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2cb131 elementor-widget elementor-widget-text-editor\" data-id=\"f2cb131\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Perfect Segway\u2026 Ad copy!<\/span><\/p><p>Being that quality score is impacted by both <b>CTR<\/b> (click-through rate) and <b>copy relevancy<\/b> \u2013 Ad copy is <b>VERY<\/b> important.<\/p><p>Ensuring your copy speaks to the search intent, while equally being compelling enough to gain the user&#8217;s click-through will improve that quality score.<\/p><p><strong>Therefore\u2026 again\u2026 reducing your ad cost.<\/strong><\/p><p>Remember\u2026 the similar to quality score<\/p><p><u>A bad score will increase the costs&#8230;<\/u><\/p><p><span style=\"text-decoration: underline;\">And so does bad, irrelevant copy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07bc78b elementor-widget elementor-widget-heading\" data-id=\"07bc78b\" data-element_type=\"widget\" id=\"heading5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Rise of \"AI Overviews\" (SGE)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47a6172 elementor-widget elementor-widget-text-editor\" data-id=\"47a6172\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the biggest changes to come out of 2025 for SERPs what the SGE &amp; AI Overviews implementation. This is having a profound effect on both paid marketing efforts and SEO alike&#8230; with Google now providing AI generated summaries above organic results:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4fe7e elementor-widget elementor-widget-image\" data-id=\"6c4fe7e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"351\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/Example-of-AI-Overviews-1024x449.png\" class=\"attachment-large size-large wp-image-39394\" alt=\"Example of AI Overviews\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/Example-of-AI-Overviews-1024x449.png 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/Example-of-AI-Overviews-300x132.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/Example-of-AI-Overviews-768x337.png 768w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/Example-of-AI-Overviews-1536x674.png 1536w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/Example-of-AI-Overviews-2048x898.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb61448 elementor-widget elementor-widget-text-editor\" data-id=\"fb61448\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This has created the now common phase of &#8220;Zero-Click Searches&#8221;.<\/p><p>The behaviour of users being able to cite information and digest the answers from sources without and &#8220;clicks&#8221;.<\/p><p>With this being so prevalent moving through 2026, the goal for many SEO campaigns will be targeting their content to win the citation in AI summaries and shifting away from the &#8220;old goal&#8221; of generating traffic.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac72424 elementor-widget elementor-widget-heading\" data-id=\"ac72424\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The End of Manual Bidding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fdebc elementor-widget elementor-widget-text-editor\" data-id=\"35fdebc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And this leads us perfectly to the power of AI also making its way into paid marketing and PPC advertising.<\/p><p>Whether we like it or not, AI is extremely powerful and the example of this is Googles PMax and AI Max search campaigns &#8211; both of which eliminate the &#8220;bidding war&#8221; referenced above &amp; concept many media buyers are used to in the PPC space.<\/p><p><strong>The concern for marketing professionals? Loss of Control&#8230;<\/strong><\/p><p>SEM professionals are becoming &#8220;Data Architects.&#8221; Instead of tweaking individual keyword bids, they focus on feeding the AI better data (like high-quality customer lists) to train it.<br \/>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b911ef elementor-widget elementor-widget-heading\" data-id=\"1b911ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO vs. SEM: The Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bae345 elementor-widget elementor-widget-text-editor\" data-id=\"6bae345\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s break down the differences between SEO &amp; SEM (or PPC).<\/p><p>In terms of timeframes for return \u2013 <b>SEO is very much a long-term game<\/b>, especially if your website is new with no authority and very little content.<\/p><p>It takes time to establish your authority and be competitive within your industry\u2026 having said this, <b>that doesn\u2019t mean don\u2019t start<\/b>.<\/p><p>One of the most common responses we hear is<\/p><p><u>\u201cIf I don\u2019t see the return now\u2026 then why should I invest\u2026\u201d<\/u><\/p><p>While you may invest for months or years depending on how competitive your market is, the compounding long-term results can be fantastic!<\/p><p><b>Here&#8217;s a great growth chart showing 2 year growth in organic traffic&#8230;<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af06ad3 elementor-widget elementor-widget-image\" data-id=\"af06ad3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"456\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/SEO-Growth-Chart-e1753317200809.png\" class=\"attachment-full size-full wp-image-20128\" alt=\"Chart showing organic growth in SEO\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/SEO-Growth-Chart-e1753317200809.png 750w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/SEO-Growth-Chart-e1753317200809-300x182.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f5588 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"32f5588\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d12b933 elementor-widget elementor-widget-heading\" data-id=\"d12b933\" data-element_type=\"widget\" id=\"heading6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Here\u2019s some statistics for you;<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582e4df elementor-widget elementor-widget-text-editor\" data-id=\"582e4df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Firstly, the average page in the top 10 is 2+ years old (this correlates with long-term).<\/p><p>Businesses see an average of <strong>2.8% increase in annual<\/strong> revenue from SEO investment\u2026 considering this is an average and a yearly revenue\u2026 this can become very powerful.<\/p><p>The average ROI for e-commerce SEO is between <strong>700% &#8211; 900%<\/strong> \u2026 yes\u2026 that\u2019s is the equivalent of a <b>ROAS of 9.<\/b><\/p><p>Now as much as SEO is long-term, you can often see some \u201cquick wins\u201d if the industry is less competitive, you may already have established a website &amp; you engage a team of experts.<\/p><p>In fact: Small businesses that invest in SEO see an <strong>average of 30%+ traffic increase<\/strong> within four months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc6a4e elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"fbc6a4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Source: Ahref &amp; gitnux<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-872283a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"872283a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e64588 elementor-widget elementor-widget-heading\" data-id=\"2e64588\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does SEM differ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-822c399 elementor-widget elementor-widget-text-editor\" data-id=\"822c399\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Well, you can start seeing results straight away.<\/span><\/p><p>By setting up your Google Ads account, creating an ad and investing a daily, weekly or monthly budget, your campaign can be live within hours.<\/p><p>Meaning that you can start generating, relevant \u2013 intent-based searches through to your website today.<\/p><p>Now\u2026<\/p><p>This doesn\u2019t mean that you\u2019ll instantly start making a profitable return \u2013 or a positive ROI.<\/p><p>PPC gets better with time, gets better with data and better with testing.<\/p><p>So, while you may make a return on day one (in some rare cases) you can also continue to improve this over time \u2013 and yes\u2026 it&#8217;s faster than SEO.<\/p><p><span style=\"text-decoration: underline;\">NOTE: Remember, when you turn Google Ads off\u2026 you traffic goes with it. When you turn off you SEO campaign \u2013 it doesn\u2019t.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c84e703 elementor-widget elementor-widget-image\" data-id=\"c84e703\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"260\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/SEO-VS-SEM-Chart-1024x333.png\" class=\"attachment-large size-large wp-image-20129\" alt=\"\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/SEO-VS-SEM-Chart-1024x333.png 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/SEO-VS-SEM-Chart-300x98.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/SEO-VS-SEM-Chart-768x250.png 768w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/04\/SEO-VS-SEM-Chart.png 1290w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c779ed4 elementor-widget elementor-widget-heading\" data-id=\"c779ed4\" data-element_type=\"widget\" id=\"heading7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO vs SEM: How Much They Cost<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-218e505 elementor-widget elementor-widget-text-editor\" data-id=\"218e505\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>&#8220;Free traffic vs paid traffic\u2026right?&#8221;<\/i><\/p><p><u>Well, not quite.<\/u><\/p><p>SEO definitely has a cost\u2026 and it can be expensive, especially if you\u2019re in an industry that is aggressive (like ours).<\/p><p><b>Content creation <\/b>(Expert, copy written content\u2026 <b>not batched AI<\/b>)<\/p><p><b>Development<\/b> (Ensuring an engaging, responsive experience)<\/p><p><b>Design &amp; Imagery<\/b> (From content through to graphics, icons or infographics to better convey your messaging with visual aid)<\/p><p><b>Link Building &amp; Overall Site Authority Building<\/b>\u2026 (This isn\u2019t cheap\u2026 with companies like Hoth charging $325 per placement for DA50+ links) Imagine requiring 50-100 links to be competitive in your niche.<\/p><p><b>SEO Management fees <\/b>(this ranges from cheap $300p\/m management through to highly credible expertise between $1500 &#8211; $5000p\/m\u2026 you know the saying, \u201cpay peanuts get\u2026\u201d).<\/p><p>These costs do add up.<\/p><p>So why invest in SEO?<\/p><p><strong>With SEO, once you rank\u2026 you\u2019re pretty much set!<\/strong><\/p><p>It&#8217;s an upfront investment that takes much less investment once you have established strong keyword positions.<\/p><p>Along with this, once you have obtained strong positions, it is equally easier to obtain more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50944f7 elementor-widget elementor-widget-image\" data-id=\"50944f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"822\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2025\/03\/SEO-Growth-vs-Investment.jpg\" class=\"attachment-full size-full wp-image-30070\" alt=\"SEO Growth vs Investment\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2025\/03\/SEO-Growth-vs-Investment.jpg 1440w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2025\/03\/SEO-Growth-vs-Investment-300x171.jpg 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2025\/03\/SEO-Growth-vs-Investment-1024x585.jpg 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2025\/03\/SEO-Growth-vs-Investment-768x438.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7221d elementor-widget elementor-widget-heading\" data-id=\"7a7221d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In contrast \u2013 SEM (PPC)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-558bee6 elementor-widget elementor-widget-text-editor\" data-id=\"558bee6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your spending money upfront, but you equally know that you\u2019ll see some results from this \u2013 whether it breaks even or profit, is another thing \u2013 but at least you know how much is being spent.<\/p><p>You can set keyword bidding limits and account spend caps to ensure every week or month you stick within your marketing budget allocated.<\/p><p><strong>Short term \u2013 PPC is cheaper than SEO.<\/strong><\/p><p><strong>Long-term \u2013 SEO has a better return than PPC.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3cf5c elementor-widget elementor-widget-heading\" data-id=\"7d3cf5c\" data-element_type=\"widget\" id=\"heading8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What should you choose? SEO or PPC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15f0204 elementor-widget elementor-widget-text-editor\" data-id=\"15f0204\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>New business, start-up or large enterprise\u2026 where should you focus you digital marketing investment?<\/p><p>Do you invest up front into an SEO campaign for the long term success, or join the bidding war in PPC with a goal to make a \u201cquick buck\u201d?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e97162f elementor-widget elementor-widget-heading\" data-id=\"e97162f\" data-element_type=\"widget\" id=\"heading9\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When to choose SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57541ee elementor-widget elementor-widget-text-editor\" data-id=\"57541ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO is often a more cost effective in the long run \u2013 so while you make not see an instant ROI, its often better than burning through any marketing budget you have available in a PPC campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b21acff elementor-widget elementor-widget-heading\" data-id=\"b21acff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">You have resources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a11e7 elementor-widget elementor-widget-text-editor\" data-id=\"50a11e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you have additional resources in the early stages of your business setup, learning the ropes of SEO, investing time into content and distributing your business throughout directories is a great use of time.<\/p><p>Aside from time, this strategy will give you SEO growth without investment upfront.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deefc99 elementor-widget elementor-widget-heading\" data-id=\"deefc99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Thinking \"long-term\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f4e37 elementor-widget elementor-widget-text-editor\" data-id=\"e3f4e37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your business is in a position where it can wait 6-12 months for new lead acquisition, <strong>then play the long game!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e9455 elementor-widget elementor-widget-heading\" data-id=\"e7e9455\" data-element_type=\"widget\" id=\"heading10\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When to choose PPC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da084fe elementor-widget elementor-widget-heading\" data-id=\"da084fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing budget allocated (and its strict)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06224a6 elementor-widget elementor-widget-text-editor\" data-id=\"06224a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Working in a larger business marketing budgets can be a little more ridged<br \/>\u2013 Having set monthly budgets within PPC ads may be more appealing, making it predictable on your monthly investment (and in most cases, clicks and conversions for your spend also).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b71a1 elementor-widget elementor-widget-heading\" data-id=\"81b71a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Self-manage your campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-946907a elementor-widget elementor-widget-text-editor\" data-id=\"946907a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Management fees are no joke\u2026 they can be expensive depending on the agency or consultant fee structure.<\/p><p>From monthly retainers, $500-1000p\/m or the percentage model of Ad spend between 5-15%<\/p><p>Either way for a small business looking to invest $30 &#8211; $40 per day ($900-1200p\/m) spending the additional $500-1000 on fees can impact that opportunity to generate a return.<\/p><p><span style=\"text-decoration: underline;\">Now that doesn\u2019t mean they aren\u2019t worth the investment\u2026<\/span><\/p><p>I have seen 100s of companies transition to an agency and seen fantastic returns, with reduced conversion costs &#8211; especially if you&#8217;re investing $200-500p\/d having an expert oversee the campaign and implement the previously mentioned optimisation (bid saving) techniques\u2026. It\u2019s worth it.<\/p><p>But\u2026<\/p><p>If you can manage internally, yourself or a department to do so, then it may just be a persuading factor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de02590 elementor-widget elementor-widget-heading\" data-id=\"de02590\" data-element_type=\"widget\" id=\"heading11\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When to combined them in SEM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849dc13 elementor-widget elementor-widget-text-editor\" data-id=\"849dc13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you have the budget, time, resource or looking to be aggressive in your marketing, then both SEO and PPC can yield fantastic return.<\/p><p>Watch our recent video with myself (Benjamin Paine) &amp; of Head of SEO talking on SEO vs SEM;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9600ef3 elementor-widget elementor-widget-video\" data-id=\"9600ef3\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=WITJwT8bpyI&amp;t=2s&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SEO vs. SEM &#8211; Let&#8217;s break down the difference between each, how they work and when to use them. Giving you insight into the best way to implement these strategies into your business.<\/p>\n","protected":false},"author":2,"featured_media":30352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[71],"tags":[72],"class_list":["post-20124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/20124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/comments?post=20124"}],"version-history":[{"count":18,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/20124\/revisions"}],"predecessor-version":[{"id":40323,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/20124\/revisions\/40323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media\/30352"}],"wp:attachment":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media?parent=20124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/categories?post=20124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/tags?post=20124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}