{"id":20627,"date":"2025-12-02T16:41:16","date_gmt":"2025-12-02T06:41:16","guid":{"rendered":"https:\/\/digitalnomadshq.com.au\/?p=20627"},"modified":"2026-03-30T23:15:49","modified_gmt":"2026-03-30T13:15:49","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/digitalnomadshq.com.au\/blog\/what-is-seo\/","title":{"rendered":"What is SEO?"},"content":{"rendered":"\t\t
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What Is SEO \u2013 Search Engine Optimisation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO or Search engine optimisation is the digital marketing practice of increasing one’s website ranking position in SERPs (Search engine ranking pages). As organic search is still one of the most popular ways to which users research and search for both services and products\u2026 by increasing your rankings, you increase your website traffic.<\/p>

So, in a very short summary\u2026<\/p>

SEO is improving your organic (non-paid) ranking in Google and often provided as service “SEO Services<\/a>“<\/p>

Why?<\/p>

The primary benefit\u2026 to increase \u201cfree\u201d traffic to your website\u2026 every day.<\/p>

We\u2019ll break down each segment\/topic to provide you with a complete guide to SEO;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How do search engines work?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Starting with the foundation, how does Google work? Or how does any search engine work and how do AI models work.<\/p>

Front facing, it’s quite straightforward\u2026 you search \u201cwhat is SEO\u201d and relevant articles show up providing you with the information you are searching for.<\/p>

Similar with AI models, whether we are talking Gemini, Open AI or Googles AI Overviews<\/p>

Your query in Google will prompt a response from these platforms, providing you the user with the most relevant information based on your search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How does it do this?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google, Bing and any other search engine online work on algorithms.<\/p>


When a user searches a term, Google\u2019s algorithm works in real-time based on the query and search intent to bring you what it would consider the \u201cbest<\/b>\u201d result for you as a user.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How does Google determine the \u201cbest\u201d result?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s a secret.<\/span><\/p>

Jokes, aside \u2013 Google does keep its cards close to its chest on this one.<\/p>

They do give out \u201chints\u201d and recommendations to users frequently through Google core algorithm updates, along with these and the insight many experts have tried and tested \u2013 we have some key areas that impact the \u201cbest\u201d result.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Content Relevancy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Now \u2026 relevancy isn\u2019t the only factor in serving the \u201cbest \u201c content, as there may be hundreds of thousands of relevant results for the term \u201cbest local restaurants\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As it sounds\u2026 content needs to be relevant.<\/p>

If you are searching for \u201cbest local restaurants\u201d, you don\u2019t want to be given a search result of car servicing centres\u2026 Strange as it sounds, this is something Google has to consider.<\/p>

Content Relevancy<\/a><\/span> is determined by a \u201cmeasurement of accuracy\u201d based on the search query and the relationship to the page’s relevancy to this term.<\/p>

(Search Term x Content) = Relevancy<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Website Authority<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This is where authority comes in.<\/p>

Like it sounds\u00a0<\/p>

\u2013\u00a0it\u2019s a measurement to which Google determines if one’s content is trusted and from a deemed authoritative source.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How does Google determine website authority?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google leverage link signals\u2026 citations, backlinks & brand mentions<\/a><\/span>.<\/p>

Links signals are the number of \u201cExternal\u201d signals online referencing your domain.<\/p>

Put simply: The more links, citations and brand mentions\u2026 the more authority.<\/b><\/p>

The more authority\u2026 the higher it will rank (when the content is still relevant, as previously mentioned.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How important is site authority?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Authority is still to this day a very strong ranking signal for Google. It\u2019s almost considered a vote of confidence by Google and being that it can\u2019t easily be \u201cfalsified\u201d by a business, it still comes with it a real sense of credibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Helpful content, What is it?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Content can have authority and be relevant, but it also needs to be \u201chelpful\u201d.<\/p>

Google\u2019s goal is to provide the \u201cbest\u201d content, the best content has to come with the \u201cbest\u201d experience\u2026 meaning it needs to help the user.<\/p>

Helpful content or Useful content.. isn\u2019t just high-quality content, it can equally be how engaging the content may be, or the way in which the content may be structured.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Example: Two websites providing a cake recipe. One with authority and expert content. The second is with expert content but helpful content.<\/strong><\/p>

The first site has the cake recipe, but just “put to page” in an un-orderly fashion.<\/strong><\/p>

The second site has the cake recipe in a recipe schema markup, with easy navigation to follow through the step-by-step process.<\/strong><\/p>

Now while the first site has authority with more links\u2026<\/p>

Google will leverage its \u201cuser experience signals\u201d, by doing this, understanding the ability for users to simply navigate, step by step the second website, ultimately deeming it more useful by analysing user engagement.<\/p>

Positive user experiences, Impact rankings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How important is helpful content?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This is a two-part question\u2026<\/p>

How important is helpful content to your SEO rankings?<\/strong><\/p>

And How important is helpful content to your users?<\/strong><\/p>

To your SEO rankings<\/p>

Helpful content isn\u2019t going to be the only factor to get you to the top. I believe it\u2019s the one that keeps you there. It\u2019s about being a valued resource, a thought leader and an experience that users love.<\/p>

If you are looking short-sighted for \u201cquick wins\u201d in organic traffic\u2026 your losses will come as quick as your gains.<\/p>

Playing the right game, and creating real engagement signals will ensure longevity.<\/p>

So, How\u2019s it important to your users\u2026<\/p>

They get the \u201chelpful\u201d content. Quality content.<\/p>

And will keep coming back for more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How SEO works?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With now better understanding of how search engines<\/a> work\u2026 let\u2019s look at the SEO (search engine optimisation) itself.<\/p>

The Goal of SEO<\/strong><\/p>

Make sure that search engines (Google) determine your website and your content as the \u201cbest\u201d possible result for their query.<\/p>

Sounds simple, but with over 200 ranking factors in Google’s current algorithm, it can be quite the process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why Is SEO Important?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Answer: There is A LOT of search\u2026 don\u2019t miss out.<\/u><\/p>

Now each industry is unique and different, but let me put together some examples of how effective SEO can be\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Example 1:<\/strong> You\u2019re a real estate company and people searching in your location for \u201creal estate agent [location]\u201d are 5,000 searches per month. The first result in Google gets between 28.5% of clicks.<\/p>

28.5% of 5000 = 1425 p\/m<\/p>

With Avg CPC between 1-2$ (USD) per click<\/p>

1425 x $1.5 = $2137 worth of traffic per month<\/p>

or $25,644 per year\u2026. For just one keyword.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Example 2<\/strong>: Take us as an example \u201cdigital marketing agency\u201d with a similar 3.5k searches per month in Australia. The first result in Google gets between 28.5% of clicks.<\/p>

28.5% of 5000 = 997 p\/m<\/p>

With Avg CPC between 5-7$ (USD) or $9 (AUD)<\/p>

997 x $9 = $8973 p\/m<\/p>

or $107,676 per year\u2026. Again, just one keyword.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This only gets more impressive when you start assessing competitive industries like, insurance, home loans and mortgages etc\u2026 with $40-$50 CPCs. The organic ranking positions within the top 3 positions can provide 100-200k worth of traffic monthly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Keyword Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A pivotal first step for SEO and any campaign is the understanding of both your audience and the keywords you are looking to target.<\/p>

By\u00a0conducting keyword research<\/a>, gathering insight into what your customers are searching for and the way in which they search\u00a0(yes.. this can be surprising) before getting into the content development and technical aspect of SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How to find keywords?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This process is to ensure you identify not just keywords within your industry.. but also have relevant intent to your product or service.<\/p>

There are 4 primary keyword types:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Informational Intent: \u201cHow to\u2019s, What is, best time etc.\u201d<\/strong><\/p>

These are used when users are looking to learn or gain information surrounding a product or service.<\/p>

Think about how you can incorporate these into your keyword planner. What do your customers frequently ask you? Common questions they may have surrounding your product or service\u2026 these are often great to utilise in blog topics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Navigational Intent: Users are trying to find a particular website or page<\/strong>
\u201cFacebook, Youtube, Google My Business login etc.\u201d<\/strong><\/p>

These are often part of a keyword planner\u2026however, ensuring your website is optimised for your brand equally ensures that if a user is searching for brand-related terms, you will be found.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Commercial Intent: Researching in relation to products or services:<\/strong>
\u201cBest laptop under $1000\u201d, \u201cbest marketing agency\u201d, \u201ctop gyms in my area\u201d<\/strong><\/p>

These can often be used within your campaign \u2013 especially with pricing guides, leveraging customer reviews for \u201cbest\u201d related terms, listicles for \u201ctop-rated\u201d and comparison guides for users looking to compare between products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Transaction Intent: Ready to buy searches or ready to action: \u201cbuy iPhone 15\u201d, \u201corder pizza online\u201d, \u201cyoga classes near me\u201d.<\/strong><\/p>

Generally, these are bottom-funnel keywords with high conversion intent. They drive sales and conversions as they often represent users who are ready to make the purchase.<\/p>

With each intent in mind and understanding your product\/service you can start mapping out a keyword planner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tools for keyword planning\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google’s Autocomplete is an underrated tool that is accessible to everyone.<\/p>

You will already have used this tool without releasing it\u2026.<\/p>

The simple process of starting to type within Google will provide you with \u201crecommendations\u201d on your search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Grab a few of your primary service terms or product-related terms and test the response\u2026 you\u2019ll quite quickly have some additional recommendations you can target.<\/p>

Back with these terms \u2013 jump into Google Ads Planner.<\/p>

Yes, it’s normally utilised for Google Ads campaigns, however, this handy tool will give you search traffic for the keywords (and by location), related terms and exact match volumes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Key Point in Keyword Research<\/strong><\/p>

Focus on long-tail keywords first\u2026<\/strong><\/p>

well firstly\u2026 What\u2019s a long tail keyword?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Example: \u201cbest SEO services for small business\u201d is long tail vs \u201cSEO\u201d being short tail.<\/strong><\/p>

So yes, ranking for \u201creal estate agent\u201d looks fantastic \u2026. And I\u2019m sure the volume backs it.
But in SEO, you can\u2019t just walk into the industry with a new website and grab the \u201cbiggest\u201d key term and rank for it.<\/p>

There is something called keyword difficulty or KD.<\/p>

This is a metric many of the SEO tools utilise to measure how competitive a keyword is to obtain.<\/p>

The higher the KD, the harder it is.<\/span><\/p>

Equally the opposite\u2026 the lower the KD, the easier.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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So, how does this affect long-tail keywords?<\/strong><\/p>

Generally, the shorter the keyword the higher the KD and again the opposite
The longer the keyword… the easier to obtain.<\/p>

Focusing your early content towards long tail keywords allows you to \u201cget your foot in the door\u201d. Once you start gaining traction for these it becomes easier to obtain the short-tail keywords.<\/p>

Read more on “Keyword research for SEO<\/a><\/span>“<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Types of SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Content Optimisation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO is Content and very much why content is always a talking point in SEO.<\/p>

High-quality content ranks, and poor-quality content or plagiarised content doesn\u2019t\u2026<\/p>

So, the general rule is to create high-quality (helpful) content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Creating Content for Services & Product<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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While the quality of content is key\u2026 the way in which it is delivered can change.<\/p>

Service pages or Product pages are written with the goal of converting a user, so utilising the \u201cfeature\/benefit\u201d framework for products works better.<\/p>

It still needs to offer value\u2026 be helpful and be informative \u2026 but its goal is to convert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vs. Blog Content\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Blogs are really where content shines.<\/p>

Useful, informative, engaging copywriting to create a piece that both users and Google LOVES<\/strong>!<\/p>

Amazing content gets amazing results \u2013 so don\u2019t cut corners and put in the time.<\/p>

Insight: HubSpot found that businesses that published content on a regular basis would generate 350% more traffic in comparison to competitors not engaging in content marketing.<\/span><\/p>

This article is an example: Taking days of research, thought and strategy, along with creative, design and copywriting to create a single piece of content (hope you like it).<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Content Depth\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With AI being so advanced, content now needs to be incredible\u2026 or it just won\u2019t make the cut.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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High-Quality Content (with depth)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prior to AI, content could simply answer questions and queries without having to be what we consider \u201cdeep\u201d content.<\/p>

Answering questions that require a step-by-step process\u2026 as opposed to content that requires, strategy, thought, expertise etc.<\/span><\/p>

Example: \u201cHow do I install office\u201d<\/u><\/span><\/p>

Answer: AI can quickly answer with a step-by-step process on how to complete this task.<\/b><\/p>

Example (requiring depth): \u201cHow to build a website\u201d<\/u><\/p>

Answer: While AI can still answer this, it can\u2019t answer the process of how an agency may complete the task, the tools, the approval process, the cost etc\u2026 this is \u201cdepth\u201d.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here are some examples of \u201chigh-quality\u201d content that also provides \u201cdepth\u201d and value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comprehensive Lists<\/strong><\/p>

A comprehensive list or complete list is as it sounds \u2013 The compiling of a comprehensive list of \u201ctips and tricks\u201d, \u201ctechniques\u201d or \u201crecipes\u201d etc. This is commonly called listicles in the industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Step-By-Step Guides<\/strong><\/p>

Step-by-step guides have been around almost forever\u2026<\/p>

BUT yes, they still work!<\/u><\/p>

You just have to once again bring more \u201cDepth\u201d.<\/p>

It\u2019s easy to get a \u201c5 steps to on-page SEO\u201d from ChatGPT or Gemini (Google\u2019s AI), So this is why you would need to be granular, break down each step with implementation techniques, strategy, do\u2019s and don\u2019ts, data and experience\u2026 make it excellent!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Content with Data<\/strong><\/p>

It\u2019s hard to gain links\u2026 and research shows it’s only become harder.<\/p>

On a positive note: Content that displays data is working well, Really Well!<\/span><\/p>

Part of Google’s E-E-A-T framework (experience, expertise, authoritativeness and trust) aligns with content displaying experience, learning into data and case studies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Complete Guides<\/strong><\/p>

Similar to the previously mentioned \u201ccomplete lists\u201d, rather than just a comprehensive list of outlining tips and tricks, it\u2019s a complete guide on a given subject matter.<\/p>

While this may still include lists, actionable and step-by-step\u2026 the goal is to give the user a complete \u201cguide\u201d on the topic \u2026 much like this article is doing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Visual Content<\/strong><\/p>

Infographics, videos, flowcharts, screenshots etc. are all part of \u201cvisual\u201d content strategy.<\/p>

These aren\u2019t only beneficial for SEO ranking, but, are get to improve on-page user signals and are often leveraged as part of a link-building strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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On-Page SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On-page SEO ensures Google can understand your content to display it in search results.\u00a0<\/p>

The process involves adding relevant, useful content surrounding the phrases you are trying to rank for.<\/p>

Google crawls each page and through its language understanding can determine what a page is in relation too.<\/p>

By having the keyword you are trying to focus on mentioned several times on a website in \u201ckey areas\u201d, Google will understand what keywords the page is relevant for.<\/p>

Pretty straight forward\u2026<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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So, How to \u201cdo\u201d on-page SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Use Your Keyword In Your Title Tag & URL<\/p>

The number 1 rule in on-page SEO:<\/p>

Use your keyword in your title tag<\/p>

Pro-Tip: also in your URL (when possible).<\/strong><\/p>

Why?<\/p>

Web pages have a structure, and the title tag is considered a \u201cVery\u201d important part of this.<\/p>

Title tags are designed to summarise what your page is about\u2026<\/p>

Having your primary keyword in this title tag clearly defines to Google that this is the keyword\/topic you are writing about.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Optimise Your Meta Descriptions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Meta descriptions are the descriptions underneath the title tag listed in SERPs<\/a>.<\/p>

While Google has clearly stated that it doesn\u2019t \u201cNOT<\/u>\u201d use meta tags in web ranking\u2026 there is some \u201cindirect\u201d ranking effect it may have.<\/p>

By having a compiling meta description, that incentives clicks over your competitors, this will subsequently increase your CTR which can then affect your ranking.<\/p>

So, with this being said, although it’s not a direct ranking factor\u2026.\u00a0<\/p>

We don\u2019t want to ignore it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What makes a compelling Meta description?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Use your main keyword\u2026 Google will BOLD<\/b> your keyword when a user searches the \u201cexact match\u201d which improves the probability of users clicking on your SERP listing as opposed to your competitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Keywords In Your Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Next, you want to make sure to include the primary keyword you are targeting within your page (a few times).<\/p>

This will enforce to Google the focus of your content and the topic you are writing about.<\/p>

Pro tip: Don\u2019t saturate your content with the keyword.<\/strong><\/p>

The more times you write the keyword it doesn\u2019t improve the likelihood that you will rank or that your position will increase!<\/span><\/p>

This is called \u201ckeyword stuffing<\/strong>\u201d in the industry and it can cause your site to be penalised by Google\u2026 doing the opposite of what you are trying to achieve.<\/p>

To summarise: Add the primary keyword onto your page \u201cnaturally\u201d a few times and Google will do the rest!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Synonyms and Variations (or Semantics)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This is a great way to ensure your content is \u201crelevant\u201d while also giving your content the possibility of ranking for additional keywords aside from your primary.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What are semantic keywords?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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These are terms related to the primary keyword (closely related).<\/p>

We call these LSI keywords (latent semantic indexing) sounds fancy right?<\/p>

An example of these would be;<\/p>

Publishing an article on: \u201cSEO tips\u201d<\/p>

And the variations or LSI terms could be;<\/p>