{"id":20859,"date":"2024-05-22T15:00:48","date_gmt":"2024-05-22T05:00:48","guid":{"rendered":"https:\/\/digitalnomadshq.com.au\/?p=20859"},"modified":"2026-05-29T13:41:58","modified_gmt":"2026-05-29T03:41:58","slug":"electrician-seo","status":"publish","type":"post","link":"https:\/\/digitalnomadshq.com.au\/blog\/electrician-seo\/","title":{"rendered":"SEO for Electricians, A Complete Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20859\" class=\"elementor elementor-20859\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7adc3a e-flex e-con-boxed e-con e-parent\" data-id=\"5b7adc3a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef030d elementor-widget elementor-widget-heading\" data-id=\"0ef030d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Electrician SEO - A Step by Step Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4886e elementor-widget elementor-widget-text-editor\" data-id=\"3d4886e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this guide, we are going to break down what, why and how of SEO for electrical companies\u2026 Giving you everything you need to understand \u201cwhat it is\u201d and equally how to do it! Yes\u2026 we will tell you everything.<\/p><p>Let\u2019s start with the foundations, understanding SEO, how it\u2019s related to Electrical companies and why so many businesses are investing in SEO in 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a417ec e-con-full e-flex e-con e-child\" data-id=\"6a417ec\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e43bcce elementor-widget elementor-widget-heading\" data-id=\"e43bcce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You're an Electrician. <br><span style=\"color:#cdffb6\">This is what we do.<\/span>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19bc4ec elementor-widget elementor-widget-text-editor\" data-id=\"19bc4ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen the safety switch trips and someone types &#8220;electrician near me&#8221;, you want your name at the top, not the sparky two suburbs over. We build SEO campaigns for Australian trades that win the map pack, the calls, and the jobs. Read the guide, or let us run it for you.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d11001 elementor-widget elementor-widget-button\" data-id=\"2d11001\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/digitalnomadshq.com.au\/tradie-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to our trades SEO team<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-37b674f e-con-full e-flex e-con e-child\" data-id=\"37b674f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a5b34f6 e-con-full e-flex e-con e-child\" data-id=\"a5b34f6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c5424 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e5c5424\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6680f1d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6680f1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trusted by local &amp; national brands<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0878a91 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0878a91\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d874c8 e-con-full e-flex e-con e-child\" data-id=\"6d874c8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0ad74b elementor-widget-mobile__width-initial elementor-widget elementor-widget-image-carousel\" data-id=\"d0ad74b\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:74,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:32,&quot;sizes&quot;:[]},&quot;autoplay_speed&quot;:30,&quot;speed&quot;:12000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2025\/08\/Content-Pages.png\" alt=\"Content-Pages\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2025\/08\/sparkyroo-LOGO-dark-1.png\" alt=\"sparkyroo-LOGO-dark 1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2025\/08\/cropped-ABSmainlogo-2-1.png\" alt=\"cropped-ABSmainlogo-2 1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2025\/08\/Asset-1-2-1.png\" alt=\"Asset-1-2 1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2025\/08\/logo-1-1.png\" alt=\"logo-1 1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2025\/08\/image-63348231.png\" alt=\"image 63348231\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2025\/08\/image-63348248.png\" alt=\"image 63348248\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2025\/08\/C-Electrical.png\" alt=\"C Electrical\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d14b664 elementor-widget elementor-widget-heading\" data-id=\"d14b664\" data-element_type=\"widget\" id=\"heading2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Electrician SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4feefd elementor-widget elementor-widget-text-editor\" data-id=\"f4feefd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Electrician SEO or better worded as SEO for Electricians, is the process of optimising an electrical businesses website for better rankings in SERPs (Search Engine Results Pages).<\/p><p>It\u2019s the process of a general SEO campaign tailored towards the strategy of an Electrical business\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869fe26 elementor-widget elementor-widget-heading\" data-id=\"869fe26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">So, What makes Electrician SEO different from general \u201cSEO\u201d\u2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cad4025 elementor-widget elementor-widget-text-editor\" data-id=\"cad4025\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s ultimately the same thing, however, SEO is a broad service, and some aspects may not be relevant to a local electrician business in their SEO campaign.<\/p><p>So, what makes it different? \u2013 It\u2019s the strategy of your SEO campaign, leaning on localised content and local search terms.<\/p><p>If you want more of a comprehensive overview of SEO, check out our \u201c<a href=\"https:\/\/digitalnomadshq.com.au\/blog\/what-is-seo\/\">What is SEO<\/a>\u201d guide first!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228b951 elementor-widget elementor-widget-heading\" data-id=\"228b951\" data-element_type=\"widget\" id=\"heading3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is SEO for Electricians Important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5bfad elementor-widget elementor-widget-text-editor\" data-id=\"3c5bfad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Simple\u2026<\/p><p>It can be an incredible service &amp; platform for new lead acquisition!<\/p><p>Generating your business&#8217;s local leads, highly relevant to your services, will result in more sales and better growth.<\/p><p>97% of people search local companies online before anywhere else\u2026 and second to this 46% of all Google searches are looking for localised information \u2013 so you want to be part of this mix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5345b78 elementor-widget elementor-widget-heading\" data-id=\"5345b78\" data-element_type=\"widget\" id=\"heading4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO vs PPC for Electricians?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6719a50 elementor-widget elementor-widget-text-editor\" data-id=\"6719a50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is a very common question I get on a daily\u2026 and it\u2019s not a straightforward answer as both of these work and can be fundamental for successful marketing.<\/p><p>I\u2019ve worked with businesses that have relied on their SEO, equally the same for their paid marketing or PPC campaigns.<\/p><p>So, let me break it into two parts;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f99be elementor-widget elementor-widget-heading\" data-id=\"18f99be\" data-element_type=\"widget\" id=\"heading5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Investment (Cost) &amp; The Return<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdd4ac elementor-widget elementor-widget-text-editor\" data-id=\"bfdd4ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO vs PPC Investment.<\/p><p>SEO is a long-term strategy that has an upfront and continual expense.<\/p><p>Electricians can expect to pay between $1000-$3000AUD p\/m for an experienced SEO agency to manage your SEO campaign.<\/p><p>Campaigns will tend to slowly decrease in cost there cost, however, as you obtain the primary keywords your business is looking for \u201celectrician Sydney, Brisbane electrician etc.. you can reduce your spend to what most agencies consider a \u201cmaintenance\u201d campaign.<\/p><p>PPC is similar, but is widely considered a much shorter (short-term) strategy\u2026 Your investment may be similar with PPC management often between $500-1000AUD p\/m with the additional cost of ad budget to consider.<\/p><p>Let\u2019s say you&#8217;re targeting Sydney, AU expect to pay between $3.89 to $19.89 AUD per click.<br \/>We will break down this in the return section next!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1140de4 elementor-widget elementor-widget-image\" data-id=\"1140de4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"69\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/05\/Electrician-Sydney-CPC-Costs.png\" class=\"attachment-full size-full wp-image-20860\" alt=\"Electrician Sydney CPC Costs\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/05\/Electrician-Sydney-CPC-Costs.png 2560w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/05\/Electrician-Sydney-CPC-Costs-300x8.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/05\/Electrician-Sydney-CPC-Costs-1024x28.png 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/05\/Electrician-Sydney-CPC-Costs-768x21.png 768w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/05\/Electrician-Sydney-CPC-Costs-1536x41.png 1536w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/05\/Electrician-Sydney-CPC-Costs-2048x55.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f07b7 elementor-widget elementor-widget-heading\" data-id=\"48f07b7\" data-element_type=\"widget\" id=\"heading6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Return on SEO vs PPC for Electricians<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58afe7a elementor-widget elementor-widget-text-editor\" data-id=\"58afe7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the understanding that SEO is between $1000-3000 and PPC very similar with the ad budget included\u2026 let&#8217;s run some numbers across a 12-month campaign in Sydney.<\/p><p><strong>SEO Results for Electricians<\/strong><\/p><p>$1500 p\/m x 12 months = $18,000 AUD<\/p><p>The top 3 ranking positions \u201cElectrician Sydney\u201d are currently generating on average. 500 users p\/m, so keeping the numbers conservative by month 6 we estimate 100 users, by 9 months 250 and by 12 months the goal of 500.<\/p><p>Here is a table breakdown of investment vs traffic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30649c8 elementor-widget elementor-widget-image\" data-id=\"30649c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"470\" height=\"448\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/05\/12-month-SEO-campaign-for-Electricians.png\" class=\"attachment-full size-full wp-image-20861\" alt=\"12 month SEO campaign for Electricians\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/05\/12-month-SEO-campaign-for-Electricians.png 470w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/05\/12-month-SEO-campaign-for-Electricians-300x286.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aea135c elementor-widget elementor-widget-text-editor\" data-id=\"aea135c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By the end of the 12 months, you would have invested $18,000 for 1550 users<br \/>With a statical \u201c<a href=\"https:\/\/digitalnomadshq.com.au\/glossary\/organic-traffic\/\">Organic traffic<\/a>\u201d conv. rate average being between 2 \u2013 5% is 54 leads.<\/p><p>Let\u2019s do the same for PPC<\/p><p><strong>PPC Results for Electricians<\/strong><\/p><p>With the primary keyword between (rounded) $4-$20 the avg being $12.<\/p><p>Let\u2019s replicate the 1550 traffic with your PPC campaign.<\/p><p>1550 x $12 CPC (cost per click) = $18,600 (Excluding management fees)<\/p><p>$750p\/m in agency fees $750 x 12 = $9,000<\/p><p>Total PPC investment of $27,600 for the same traffic\u2026 Interesting.<\/p><p>To summarise this, there are a few points to take away.<\/p><p>Firstly, your SEO campaign potentially isn\u2019t generating any traffic or leads for the first 6 months, while you still have to invest $9,000.<\/p><p>Whereas your PPC campaign is consistently returning based on your investment month in and month out.<\/p><p><span style=\"text-decoration: underline;\">But\u2026Long Term<\/span><\/p><p>SEO, when you look at that same data and consider stopping investment in year 2\u2026 what happens?<\/p><p>Your PPC campaign is $0 for 0 traffic and leads.<\/p><p>Your SEO is a $0 investment\u2026 but you&#8217;re still generating that 500 traffic per month, which could look like this;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc76dd8 elementor-widget elementor-widget-image\" data-id=\"cc76dd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"612\" height=\"450\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/05\/SEO-Campaign-24-months.png\" class=\"attachment-full size-full wp-image-20862\" alt=\"SEO Campaign 24 months\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/05\/SEO-Campaign-24-months.png 612w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/05\/SEO-Campaign-24-months-300x221.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f32dbec elementor-widget elementor-widget-text-editor\" data-id=\"f32dbec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This would result in 6000 at 3.5% (avg conv.) = <strong>210 leads<\/strong>\u2026<\/p><p>And this is why SEO is considered a long-term strategy.<\/p><p><span style=\"text-decoration: underline;\"><em>Ok, with the numbers done&#8230;<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb673b3 elementor-widget elementor-widget-heading\" data-id=\"eb673b3\" data-element_type=\"widget\" id=\"heading7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do to do SEO for an Electricians Website?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df0d773 elementor-widget elementor-widget-heading\" data-id=\"df0d773\" data-element_type=\"widget\" id=\"#heading8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keyword Research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-672be7b elementor-widget elementor-widget-text-editor\" data-id=\"672be7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All SEO campaigns start with a keyword planner and research to understand which keywords the campaign is looking to rank for.<\/p><p>In the Electrical industry, there are some common local (geo-modified) searches that you should start with;<\/p><ul><li>Electrician [location]<\/li><li>Electrician [surrounding suburbs]<\/li><li>Local electrician [location]<\/li><li>Best electrician [location]<\/li><li>Electrical maintenance [location]<p>Example: Electrician Sydney, Local Electrician Melbourne etc.<\/p><\/li><\/ul><p>Once you have your keywords mapped out we can start structuring your Local SEO and content to speak to each of these key terms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea09936 elementor-widget elementor-widget-heading\" data-id=\"ea09936\" data-element_type=\"widget\" id=\"heading9\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Local SEO for Electricians<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2fc64 elementor-widget elementor-widget-text-editor\" data-id=\"8e2fc64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Local SEO is the optimisation of your content to a geographical area.<\/p><p>With your keywords mapped out, you want to ensure your website has pages speaking to each primary keyword, in each location. This creates highly relevant content for your audience within a defined location.<\/p><p><span style=\"text-decoration: underline;\">Pro Tip: Keywords that are closely aligned (within the same topic) should try to be combined into a single page or \u201ccluster\u201d of keywords. You don\u2019t want two pages speaking to Electrician Sydney and the other being Sydney electrician, both of these terms can be put on a single page.<\/span><\/p><p>It&#8217;s best to combine these keywords into their clusters prior to implementation \u2013 it will reduce the risk of overlapping content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3a246 elementor-widget elementor-widget-heading\" data-id=\"3c3a246\" data-element_type=\"widget\" id=\"heading10\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google My Business<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56fc801 elementor-widget elementor-widget-text-editor\" data-id=\"56fc801\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you haven\u2019t set this up yet\u2026 Do it NOW.<\/p><p>Google My Business is an incredible platform for your business to increase its awareness, leads and social proof (reviews). It is paramount in the local service business and if you&#8217;re unsure how to set up a profile \u2026 follow this <a href=\"https:\/\/digitalnomadshq.com.au\/blog\/how-to-setup-google-my-business\/\">guide<\/a>.<\/p><p>To optimise your GMB (Google My Business) profile, be sure to add your relevant services to your information\u2026. Maintenance, ceiling fans, residential electricians, commercial electricians etc.. all of these primary keywords will help increase your presence and ranking within the Google Map Pack.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770c81a elementor-widget elementor-widget-heading\" data-id=\"770c81a\" data-element_type=\"widget\" id=\"heading11\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">On-Page SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8494d38 elementor-widget elementor-widget-text-editor\" data-id=\"8494d38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Title tags, Heading Hierarchy, Content &amp; URLs\u2026 let\u2019s summarise some best practices for you.<\/p><p><strong>Title Tags<\/strong> \u2013 These need to be concise 50-60 characters and ensure your primary keyword is included! Make it engaging (add a USP) it\u2019ll help increase your click-through rate from SERPs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12842e3 elementor-widget elementor-widget-text-editor\" data-id=\"12842e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Heading Hierarchy (H1, H2 \u2026 etc.)<\/strong><\/p><p>Every page needs an H1\u2026 and this should read as a clear indication to what the page is about (again your primary keyword). Example: \u201dExperienced Sydney Electricians\u201c.<\/p><p>Again keep them short and don\u2019t try to stuff them with keywords.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c05116 elementor-widget elementor-widget-text-editor\" data-id=\"4c05116\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Page Content<\/strong><\/p><p><em><span style=\"text-decoration: underline;\">Quality, quality, quality\u2026<\/span><\/em><\/p><p>Informative, valuable &amp; engaging content wins.<br \/>Here are some key things you can include to help you write compelling content;<\/p><ul><li>Your process (Booking times, quoting process)<\/li><li>USPs (Unique selling points to your business\u2026 what sets you apart)<\/li><li>Social Proof (Add testimonials, Google reviews etc.)<\/li><li>Service Areas (Where you service geographically)<\/li><li>About the service \u2013 Depending on the page, speak about the service you are offering, and its inclusions and a pricing guide can always work.<\/li><\/ul><p>Take time on your content, don\u2019t rush it and think that people won\u2019t read through what you are writing.<\/p><p>Good quality content will help you rank and be a quick point of difference to your competitors just using AI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ee5f4 elementor-widget elementor-widget-heading\" data-id=\"41ee5f4\" data-element_type=\"widget\" id=\"heading12\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Off-Page SEO for Electricians<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea676ca elementor-widget elementor-widget-heading\" data-id=\"ea676ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why do you need off-page seo?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e03e7f elementor-widget elementor-widget-text-editor\" data-id=\"0e03e7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Off-page SEO is the process of building links for your website. Google sees links as a sign of trust within SERPs and ultimately, the more links, the more trust or authoritative your website becomes.<\/p><p>Statistically, the number 1 ranking result in Google has an average of 3.8x more links than position 2-10\u2026 so, yes, you need backlinks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ae439 elementor-widget elementor-widget-heading\" data-id=\"14ae439\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What links do I need?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa3dbfb elementor-widget elementor-widget-text-editor\" data-id=\"aa3dbfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are two parts to an off-page strategy for a local business. Citations and Backlinks.<\/p><p><strong>Citations<\/strong> \u2013 These are directory listings, displaying your services and business information in your target area.<\/p><p><span style=\"text-decoration: underline;\">Examples: Yellow Pages, Yelp, Google Maps, Local Search etc\u2026<\/span><\/p><p><strong>Backlinks<\/strong> \u2013 These are links from websites that connect back to your website. These generally linking back to you when it\u2019s referencing a service or your business name in context.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca74a6 elementor-widget elementor-widget-heading\" data-id=\"7ca74a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do I build backlinks for my Electrician website?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf5a74 elementor-widget elementor-widget-text-editor\" data-id=\"abf5a74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start with the directory listings, look for your local directories that allow you to have a listing on their website to promote your service\u2026<\/p><p>Great online directories for Electricians;<\/p><ul><li>Localsearch<\/li><li>HiPages<\/li><li>Yellow Pages<\/li><li>OneFlare<\/li><li>Bark<\/li><\/ul><p>All of these platforms will not only give you potential links for your website (which increase your authority as mentioned before) \u2026 they can also generate <span style=\"text-decoration: underline;\"><strong>fantastic lead generation<\/strong><\/span> and referral traffic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3723f elementor-widget elementor-widget-heading\" data-id=\"7d3723f\" data-element_type=\"widget\" id=\"heading13\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c409b93 elementor-widget elementor-widget-text-editor\" data-id=\"c409b93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is a great foundational start to your SEO campaign and some areas you can quickly implement to ensure your electrician SEO campaign is set on the right track from day 1.<\/p><p><span style=\"text-decoration: underline;\">If you ever need support in your campaign, please don\u2019t hesitate to reach out to our incredible SEO team that can support your campaign if you need assistance or wanting to take your campaign up a gear\u2026<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A step-by-step guide on implementing a successful Electrician SEO campaign for your business! Giving you insight on the investment and returns along the way.<\/p>\n","protected":false},"author":2,"featured_media":30393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[71],"tags":[72],"class_list":["post-20859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/20859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/comments?post=20859"}],"version-history":[{"count":12,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/20859\/revisions"}],"predecessor-version":[{"id":44329,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/20859\/revisions\/44329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media\/30393"}],"wp:attachment":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media?parent=20859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/categories?post=20859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/tags?post=20859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}