{"id":24452,"date":"2024-08-22T09:21:15","date_gmt":"2024-08-21T23:21:15","guid":{"rendered":"https:\/\/digitalnomadshq.com.au\/?post_type=glossary&amp;p=24452"},"modified":"2024-08-22T09:21:15","modified_gmt":"2024-08-21T23:21:15","slug":"bridge-page","status":"publish","type":"glossary","link":"https:\/\/digitalnomadshq.com.au\/glossary\/bridge-page\/","title":{"rendered":"Bridge Page"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is a Bridge Page?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A bridge page is a landing page used in affiliate marketing with the purpose to send the user to the destination page via an affiliate link. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you were to see an ad about a product on a social media platform and click on the ad, you will be taken to a page on a website explaining the products, its benefits etc. etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And when you click &#8220;Purchase&#8221; or &#8220;Buy Now&#8221;, you will be taken to a seperate website to continue the purchase. When you purchase the item, the original website will get what&#8217;s called affiliate commission. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google classes bridge pages as pages used to link to other sites and categorises them as have &#8216;insufficient original content.&#8221;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Are Bridge Pages Allowed in Google Ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google has stringent policies for ad destinations. Ultimately Google wants to provide the best user experience possible for users and &#8220;insufficient original content&#8221; on a landing page is one of the reasons why an ad directing a page like this may be disapproved&#8230;And bridge pages fall into this category. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If Google decides that your bridge page doesn&#8217;t provide sufficient helpful content, your ad will be disapproved. <\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"content-type":""},"class_list":["post-24452","glossary","type-glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/glossary\/24452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media?parent=24452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}