{"id":25057,"date":"2024-09-06T09:46:16","date_gmt":"2024-09-05T23:46:16","guid":{"rendered":"https:\/\/digitalnomadshq.com.au\/?p=25057"},"modified":"2025-07-24T05:05:46","modified_gmt":"2025-07-24T05:05:46","slug":"edm-marketing","status":"publish","type":"post","link":"https:\/\/digitalnomadshq.com.au\/blog\/edm-marketing\/","title":{"rendered":"EDM Marketing: What It Is &#038; Campaign Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25057\" class=\"elementor elementor-25057\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7adc3a e-flex e-con-boxed e-con e-parent\" data-id=\"5b7adc3a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91fdd82 e-con-full e-flex e-con e-child\" data-id=\"91fdd82\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bc2faba e-flex e-con-boxed e-con e-child\" data-id=\"bc2faba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af8f871 elementor-widget elementor-widget-heading\" data-id=\"af8f871\" data-element_type=\"widget\" id=\"heading1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EDM Marketing: Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ecbd83 elementor-widget elementor-widget-text-editor\" data-id=\"6ecbd83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The benchmark for where you meet customers has moved, and if you don&#8217;t move with it (altering your marketing strategy), you&#8217;ll <\/span><i><span style=\"font-weight: 400;\">for sure<\/span><\/i><span style=\"font-weight: 400;\"> get left behind. We&#8217;re in a time where we constantly have to explore alternative marketing avenues. So, even though you&#8217;ve probably never heard of Electronic Direct Mail (EDM) marketing, you&#8217;re not alone.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Even though this might not be the most popular marketing strategy, the return on investment (ROI) from email marketing compared to other digital marketing channels keeps on demanding our attention. That said, you can expect a thorough explanation of what EDM marketing is, how it compares to old-school email marketing strategies, and a step-by-step guide on how to build your EDM marketing campaign so we can <\/span><b>grow your business<\/b><span style=\"font-weight: 400;\"> together. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e9e39 elementor-widget elementor-widget-image\" data-id=\"f2e9e39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/ROI-of-email-marketing-1024x585.jpg\" class=\"attachment-large size-large wp-image-30573\" alt=\"\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/ROI-of-email-marketing-1024x585.jpg 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/ROI-of-email-marketing-300x171.jpg 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/ROI-of-email-marketing-768x438.jpg 768w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/ROI-of-email-marketing.jpg 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccbcbac e-con-full e-flex e-con e-child\" data-id=\"ccbcbac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-932d4a6 elementor-widget elementor-widget-heading\" data-id=\"932d4a6\" data-element_type=\"widget\" id=\"heading2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is EDM Marketing?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a5967 elementor-widget elementor-widget-text-editor\" data-id=\"b9a5967\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Electronic Direct Mail (EDM) marketing is a digital marketing strategy businesses use to promote their products and services to existing and potential customers (who have opted in). The main goal of EDM marketing is to build nurturing, long-lasting relationships with current customers and potential leads by keeping readers engaged and informed and eventually driving them toward a specific action.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This goal could include anything from making a purchase, attending an event (in-person\/ webinar), or subscribing to a service. An EDM marketing strategy uses various formats, including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/digitalnomadshq.com.au\/email-marketing\/\"><span style=\"font-weight: 400;\">Email campaigns<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SMS;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Printed materials and<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Out-of-home (OOH) advertising. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e5397 elementor-widget elementor-widget-text-editor\" data-id=\"93e5397\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ready to convert qualified leads into <i>loyal customers?<\/i> As a performance-driven digital marketing agency, we utilise data-driven strategies to analyse customer behaviour to create hyper-personalised email campaigns.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c930a3 elementor-align-left elementor-mobile-align-justify dark--btn-dn-arrow elementor-widget elementor-widget-button\" data-id=\"5c930a3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjgzOCIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch with our experts!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6275e elementor-widget elementor-widget-heading\" data-id=\"fe6275e\" data-element_type=\"widget\" id=\"heading3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EDM Marketing vs Traditional Email Marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ace0d9 elementor-widget elementor-widget-image\" data-id=\"5ace0d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/emdtradvsedm-1024x585.jpg\" class=\"attachment-large size-large wp-image-30567\" alt=\"Email Marketing - Traditional vs EDM\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/emdtradvsedm-1024x585.jpg 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/emdtradvsedm-300x171.jpg 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/emdtradvsedm-768x438.jpg 768w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/emdtradvsedm.jpg 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b26983a elementor-widget elementor-widget-text-editor\" data-id=\"b26983a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Even though you&#8217;re probably no stranger to old-school email marketing strategies, we are going to highlight what they are and the distinct characteristics and goals of each. Even if you want to build an EDM campaign, understanding the difference will help you if you decide to take a more holistic approach by combining strategies.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d36df0 elementor-widget elementor-widget-heading\" data-id=\"7d36df0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalization and Targeting\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2ab34 elementor-widget elementor-widget-text-editor\" data-id=\"ce2ab34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">EDM marketing focuses on delivering highly personalised email content based on data-driven insights. It involves segmenting audiences by interests, behaviours, or demographics and tailoring marketing messages to these specific groups. This personalised approach enhances relevance and engagement.<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, a traditional email strategy also uses segmentation but tends to create more general messages, aiming to reach a larger audience without losing impact. The goal is to appeal to as many recipients as possible, often sacrificing some personalisation for broader reach.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ddaf57 elementor-widget elementor-widget-heading\" data-id=\"0ddaf57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12af312 elementor-widget elementor-widget-text-editor\" data-id=\"12af312\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">EDM marketing revolves around creating content that strengthens a connection with email recipients. This might include storytelling, exclusive offers, or insights that resonate emotionally or provide added value to the audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Conversely, traditional email marketing is more transactional, often focused on promoting offers, sharing updates, or informing about product recommendations and services, aiming for mass appeal.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af592a1 elementor-widget elementor-widget-heading\" data-id=\"af592a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Metrics and Measurements\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6361ca7 elementor-widget elementor-widget-text-editor\" data-id=\"6361ca7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The success of an EDM campaign is measured by long-term metrics such as engagement rates, customer retention, and lifetime value. These metrics evaluate how well the campaign builds lasting relationships with the target audience. Traditional email marketing typically focuses on short-term metrics like open rates, click-through rates, and conversion rates, aiming to drive immediate sales or actions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d384b elementor-widget elementor-widget-heading\" data-id=\"76d384b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Strategy Complexity\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389483a elementor-widget elementor-widget-text-editor\" data-id=\"389483a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A key distinction lies in the broader scope of EDM marketing. While traditional email marketing is limited to sending emails through a third-party provider, EDM campaigns extend far beyond. As mentioned, they often include follow-up retargeting ads, social media efforts, and offline advertising like billboards or print ads. Each element reinforces the message from the initial marketing email, creating multiple brand touchpoints.<\/span><\/p><p><span style=\"font-weight: 400;\">This aligns with the <\/span><i><span style=\"font-weight: 400;\">\u201cRule of Seven,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> which suggests an individual customer needs to encounter a brand at least seven times before taking action. EDM marketing leverages this principle by integrating email with other marketing channels, helping to nurture leads and convert prospects into loyal customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ef0d9 elementor-widget elementor-widget-heading\" data-id=\"10ef0d9\" data-element_type=\"widget\" id=\"heading4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of EDM Marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b828a76 elementor-widget elementor-widget-text-editor\" data-id=\"b828a76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhile EDM marketing shares many advantages with traditional email marketing, its multi-channel, targeted approach offers distinct benefits that often lead to better results.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9227157 elementor-widget elementor-widget-heading\" data-id=\"9227157\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Saves Time &amp; Reduces Costs\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b7fee elementor-widget elementor-widget-text-editor\" data-id=\"21b7fee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Both EDM and traditional email marketing are highly cost-effective. Once you\u2019ve built your email list, you can reach your audience cheaply using scheduled campaigns. EDM marketing allows businesses to create visually appealing emails using email templates or in-house design teams, which is far less expensive than producing traditional printed mailers.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, it saves time by keeping the entire process in-house\u2014there\u2019s no need to rely on printers or mailing services. This efficiency allows businesses to focus on delivering personalised messages quickly and consistently.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8942c55 elementor-widget elementor-widget-heading\" data-id=\"8942c55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Builds Trust &amp; Boosts Conversions\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5405e4 elementor-widget elementor-widget-text-editor\" data-id=\"f5405e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of EDM marketing\u2019s biggest strengths is its ability to foster trust &#8211; Since it targets a list of customers who have opted in to receive communications, you know your audience is already interested in your brand.<\/span><\/p><p><span style=\"font-weight: 400;\">This level of permission-based marketing increases engagement and helps build stronger customer relationships. Studies have shown that trust is a crucial factor in consumer loyalty, and EDM marketing allows you to maintain this trust by delivering timely and relevant content. As trust grows, <\/span><i><span style=\"font-weight: 400;\">so do conversions<\/span><\/i><span style=\"font-weight: 400;\">, turning engaged readers into paying customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4469dc7 elementor-widget elementor-widget-heading\" data-id=\"4469dc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Advanced Personalization\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b74b24 elementor-widget elementor-widget-text-editor\" data-id=\"1b74b24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As mentioned, EDM marketing excels at personalisation. By leveraging data and segmenting your audience based on interests, location, or behaviour, you can tailor your communications to specific groups, making your content more relevant and valuable.<\/span><\/p><p><span style=\"font-weight: 400;\">This goes beyond the broad messaging of traditional email marketing, allowing businesses to connect authentically with their audience. For example, a properly segmented EDM campaign can ensure you&#8217;re not sending an A.U.-only offer to a global audience, enhancing both relevance and customer experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772a008 elementor-widget elementor-widget-heading\" data-id=\"772a008\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Maximizes the Value of Collected Data\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6b727d elementor-widget elementor-widget-text-editor\" data-id=\"a6b727d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">EDM marketing capitalises on the information you\u2019ve already gathered about your audience, using it to refine your targeting and messaging. Unlike traditional email marketing, which often focuses solely on lead generation, EDM leverages existing data to improve customer relationships through personalised, strategic communications, strengthening customer loyalty and increasing the likelihood of conversion. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f967c2 elementor-widget elementor-widget-heading\" data-id=\"8f967c2\" data-element_type=\"widget\" id=\"heading5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building an EDM Campaign Strategy: 9 Steps\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29d3b10 elementor-widget elementor-widget-text-editor\" data-id=\"29d3b10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ready to start building your EDM campaign? It&#8217;s relatively similar to a regular email marketing campaign (to start the process). We&#8217;ll take you from A to Z, discussing every little detail you need to know while building your EDM campaign.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1fa73 elementor-widget elementor-widget-heading\" data-id=\"5e1fa73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Jot Down Business Objectives &amp; EDM Goals\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b7f7b elementor-widget elementor-widget-text-editor\" data-id=\"35b7f7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before discussing the technical aspects of your EDM marketing campaign, you have to jot down your business objectives, as understanding what you want to achieve from the campaign will guide the entire process and ensure your efforts align with your broader business strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">Start by asking yourself: <\/span><i><span style=\"font-weight: 400;\">What role does email marketing play within your organisation?<\/span><\/i><span style=\"font-weight: 400;\"> Are you aiming to increase sales, build customer loyalty, drive traffic to your website, or perhaps re-engage inactive customers?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Next, focus on your EDM campaign goals. What specific action do you want recipients to take when they receive your email? Some typical primary objectives include encouraging customers to buy something, visit your website, engage with your brand on social media, or complete an abandoned purchase.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-117e10d elementor-widget elementor-widget-heading\" data-id=\"117e10d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Identify Key Audiences &amp; Relevant Messages\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0242913 elementor-widget elementor-widget-text-editor\" data-id=\"0242913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Arguably, the greatest strength of EDM marketing is its ability to tailor messages to specific groups of people. So, in order to make the most of this, you have to identify your most important audiences to accordingly better craft the messages for each segment.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Rather than delivering a one-size-fits-all message, take the opportunity to personalise your content dynamically based on what\u2019s most relevant to each group. As explained, it\u2019s tempting to communicate multiple points to everyone at once (like with traditional email marketing). However, the more effective approach is to ask yourself, <\/span><i><span style=\"font-weight: 400;\">What is the most important message for each audience?<\/span><\/i><span style=\"font-weight: 400;\"> Then, ensure that your content speaks directly to those needs and interests.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2125ba elementor-widget elementor-widget-heading\" data-id=\"d2125ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Build Your Email List\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef7636d elementor-widget elementor-widget-text-editor\" data-id=\"ef7636d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If someone were to tell me their EDM marketing campaign is failing, my first thought would be to take a look at the strength of their email list (as this truly is the foundation of any successful campaign). Here, you have to ensure your email database contains legitimate contacts while also regularly cleaning your list to delete invalid\/ inactive email addresses. Don&#8217;t worry, though; most email tools can help with this process.<\/span><\/p><p><span style=\"font-weight: 400;\">If your business has been around for some time, start by consolidating all your existing contact details into a single list. Pull names from your email accounts, eCommerce platforms, customer relationship management (CRM) systems, and any previous email lists. By adding all your contacts in one place, your outreach process will be simplified, and you&#8217;ll be able to complete the segmentation process better.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some best practices if you&#8217;re building your list from scratch:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a Lead Magnet<\/b><span style=\"font-weight: 400;\">: Offer something valuable in exchange for email sign-ups, like a free trial, a discount code, or an interactive quiz.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multiple Sign-Up Options<\/b><span style=\"font-weight: 400;\">: Make it easy for users to subscribe by using lead capture forms, embedding sign-up forms in your content, or implementing floating action buttons. The more, the merrier. <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dedicated Lead Capture Page<\/b><span style=\"font-weight: 400;\">: Develop a strong lead capture page and promote it through your social media profiles, ads, and other marketing materials to drive more sign-ups.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offline Opportunities<\/b><span style=\"font-weight: 400;\">: Don\u2019t overlook offline channels; use your physical stores or events to collect emails and grow your database.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">To maximise the effectiveness of your email list-building efforts, consider these additional tips:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Laser-Focus Your Targeting<\/b><span style=\"font-weight: 400;\">: Ensure that your lead capture strategy aligns with your audience. For example, if you sell cookware to devoted bakers, target users with a genuine interest in baking, not dining out.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carefully Select Triggers<\/b><span style=\"font-weight: 400;\">: Use different triggers (e.g., exit intent, time-based, scroll, or inactivity) to display lead capture forms at the right moment.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalisation<\/b><span style=\"font-weight: 400;\">: Gather extra data through dropdown menus or radio buttons on your sign-up forms to further segment your list and personalise communications.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Limit CTAs<\/b><span style=\"font-weight: 400;\">: Even though it might sound counterintuitive, avoid overwhelming visitors with too many calls to action on a page or form. Try to lead their attention to the most important CTAs, as this won&#8217;t feel like overly promotional emails. <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep Forms Simple<\/b><span style=\"font-weight: 400;\">: The simpler the form, the higher the likelihood of submissions (white space is your friend)! For example, keep sign-up forms short and straightforward to increase participation.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Rather than delivering a one-size-fits-all message, take the opportunity to personalise your content dynamically based on what\u2019s most relevant to each group. As explained, it\u2019s tempting to communicate multiple points to everyone at once (like with traditional email marketing). However, the more effective approach is to ask yourself, <\/span><i><span style=\"font-weight: 400;\">What is the most important message for each audience?<\/span><\/i><span style=\"font-weight: 400;\"> Then, ensure that your content speaks directly to those needs and interests.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a3c46 elementor-widget elementor-widget-heading\" data-id=\"a7a3c46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Segment Your List of Customers\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eaaefe elementor-widget elementor-widget-text-editor\" data-id=\"3eaaefe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once you\u2019ve built your email list, the next step is segmentation. Of course, by segmenting your list, you can send targeted, relevant content that resonates with each subscriber. For example, if you\u2019re running a sale on women\u2019s shoes, it wouldn\u2019t make sense to promote it to male subscribers.<\/span><\/p><p><span style=\"font-weight: 400;\">How you segment your audience will depend on your campaign objectives and the data you\u2019ve collected. There are four main types of segmentation to consider:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demographic Segmentation<\/b><span style=\"font-weight: 400;\">: This focuses on the <\/span><i><span style=\"font-weight: 400;\">who<\/span><\/i><span style=\"font-weight: 400;\"> of your audience, such as their age, gender, income, or ethnicity. For instance, if you&#8217;re promoting luxury products, demographic segmentation ensures you\u2019re targeting customers who are more likely to afford them.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Psychographic Segmentation<\/b><span style=\"font-weight: 400;\">: The <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> of your audience\u2019s behaviour; psychographic segmentation delves into their personalities, interests, and values, such as hobbies or life goals. Though harder to track, this approach can significantly enhance the relevance of your marketing. It might be easier to segment your audience in this step if you already have established your personas. <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geographic Segmentation<\/b><span style=\"font-weight: 400;\">: The <\/span><i><span style=\"font-weight: 400;\">where<\/span><\/i><span style=\"font-weight: 400;\"> of your audience; geographic segmentation groups customers based on their physical location, like country, region, city, or postal code. This type of segmentation is simple yet effective, especially for location-based campaigns.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><b>Behavioral Segmentation<\/b><span style=\"font-weight: 400;\">: The <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> of your audience\u2019s interaction with your brand, behavioral segmentation looks at factors such as spending habits, browsing behavior, or brand loyalty.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-834a763 elementor-widget elementor-widget-heading\" data-id=\"834a763\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Choose an Email Marketing Platform\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0e558 elementor-widget elementor-widget-text-editor\" data-id=\"ee0e558\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Selecting the right email marketing platform is important to ensure the success of your EDM campaigns. A good platform should not only integrate seamlessly with your existing CRM but also fit within your budget and offer the tools necessary for maximising campaign performance. It&#8217;s often easier to get it right from the start (even if this leads to you paying a smidge more) than to migrate afterwards.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s what a robust marketing automation platform should provide:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign Performance Reports<\/b><span style=\"font-weight: 400;\">: A platform that can generate detailed reports on your campaigns will help you assess success and identify areas for improvement.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Database Segmentation<\/b><span style=\"font-weight: 400;\">: Look for a platform that allows you to segment your audience so you can target the most relevant groups with tailored content.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\/B Testing<\/b><span style=\"font-weight: 400;\">: Running A\/B tests on your emails is key for determining which subject lines, images, and content perform the best.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automated Email Sends<\/b><span style=\"font-weight: 400;\">: The platform should allow you to create automated workflows, making it easier to nurture leads and keep your audience engaged with minimal manual effort.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dynamic Content<\/b><span style=\"font-weight: 400;\">: Platforms offering dynamic content enable you to personalise emails for individual recipients without the need to create multiple versions of the same email.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email Template Management<\/b><span style=\"font-weight: 400;\">: Choose a platform that allows you to easily update and design email templates in line with your brand&#8217;s style guidelines.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><b>NB:<\/b><span style=\"font-weight: 400;\"> Additionally, ensure your email templates are mobile-optimised and easy to read, and include an \u201cunsubscribe\u201d link to comply with regulations <\/span><i><span style=\"font-weight: 400;\">like the Spam Act. <\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f40a34 elementor-widget elementor-widget-heading\" data-id=\"3f40a34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Create Your Email Marketing Campaign\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e6569 elementor-widget elementor-widget-text-editor\" data-id=\"d0e6569\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now that you\u2019ve chosen your platform and built your list, it&#8217;s time to create and launch your successful email marketing campaign! Although the steps may vary depending on your platform, here are some essential email marketing tips to follow when crafting your campaign:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep It Simple<\/b><span style=\"font-weight: 400;\">: Avoid technical jargon and use a conversational tone that your audience can easily relate to.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engage with Visuals<\/b><span style=\"font-weight: 400;\">: Break up long blocks of text with images and visual elements to make your emails more engaging and easier to digest.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Catchy Subject Line<\/b><span style=\"font-weight: 400;\">: Your subject line is critical\u2014it determines whether people open your email. Keep it compelling, concise, and relevant to your content.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consistency is Key<\/b><span style=\"font-weight: 400;\">: Stick to your brand\u2019s design, tone of voice, and regular sending intervals. Consistency helps build recognition and trust with your audience.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><b>Comply with Anti-Spam Laws<\/b><span style=\"font-weight: 400;\">: To comply with anti-spam regulations like the Spam Act, always include a visible \u201cunsubscribe\u201d button or link in the footer of your email.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a45b0b4 elementor-widget elementor-widget-heading\" data-id=\"a45b0b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Don't Forget Autoresponders\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a993f elementor-widget elementor-widget-text-editor\" data-id=\"f5a993f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Autoresponders <\/span><i><span style=\"font-weight: 400;\">will be<\/span><\/i><span style=\"font-weight: 400;\"> a powerful tool in your EDM marketing strategy, automating your email communications based on specific triggers you set. These emails are sent automatically to your list and can help maintain engagement without the need for manual intervention.<\/span><\/p><p><span style=\"font-weight: 400;\">Triggers can include the following actions, for example:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opt-in Actions<\/b><span style=\"font-weight: 400;\">: When someone signs up for your list, an autoresponder can instantly send them a welcome email to introduce them to your brand.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Timed Releases<\/b><span style=\"font-weight: 400;\">: After a set period, such as a week after someone subscribes, you can send them a discount code or a special offer to incentivise their next action.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If you\u2019re considering how to implement autoresponders into your EDM campaigns, here are some options:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product Recommendations<\/b><span style=\"font-weight: 400;\">: Use customer purchase history to trigger emails suggesting similar or complementary products.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Behaviour-Based Content<\/b><span style=\"font-weight: 400;\">: Tailor emails based on how a visitor interacts with your eCommerce site, such as recommending content or products they browsed.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Abandoned Cart Reminders<\/b><span style=\"font-weight: 400;\">: Automatically remind customers to complete their purchase if they leave items in their cart.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Birthday Greetings<\/b><span style=\"font-weight: 400;\">: Send personalised birthday messages or special offers on your customers&#8217; birthdays.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><b>Transactional Emails<\/b><span style=\"font-weight: 400;\">: Automate essential communications like bills, receipts, or shipping confirmations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d9873 elementor-widget elementor-widget-heading\" data-id=\"43d9873\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Timing is Everything\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9bfe8 elementor-widget elementor-widget-text-editor\" data-id=\"bd9bfe8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When planning your EDM campaign, think about your audience\u2019s demographic and their daily habits, as the timing of your email send can significantly affect engagement rates. Many marketers find that sending emails on <\/span><b>Tuesday or Wednesday mid-morning<\/b><span style=\"font-weight: 400;\"> is most effective. By midweek, most people have caught up with their work and emails, making it an ideal time to grab their attention.<\/span><\/p><p><span style=\"font-weight: 400;\">However, depending on your brand, industry, and target audience, other days might work better. For example, if you want your audience to browse your content at a more relaxed pace, sending your EDM on the <\/span><b>weekend<\/b><span style=\"font-weight: 400;\"> could be a great strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85f620c elementor-widget elementor-widget-heading\" data-id=\"85f620c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Test, Assess &amp; Optimise\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccdd5dc elementor-widget elementor-widget-text-editor\" data-id=\"ccdd5dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How can you improve something if you don&#8217;t understand it? Without proper analytics, it\u2019s impossible to gauge the effectiveness of any of your campaigns and understand how they are aligning with your marketing objectives.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some key metrics to monitor:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open rate<\/b><span style=\"font-weight: 400;\"> \u2013 The percentage of recipients who open your email.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clickthrough rate (CTR)<\/b><span style=\"font-weight: 400;\"> \u2013 The percentage of people who click on a link within your email.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click-to-open rate<\/b><span style=\"font-weight: 400;\"> \u2013 The ratio of unique clicks to unique opens.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>List growth rate<\/b><span style=\"font-weight: 400;\"> \u2013 The rate at which new subscribers join your list.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email sharing rate<\/b><span style=\"font-weight: 400;\"> \u2013 How often recipients share your email with others.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unsubscribe rate<\/b><span style=\"font-weight: 400;\"> \u2013 The number of people opting out of your list.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Most email platforms provide this data, and when paired with tools like Google Analytics, you\u2019ll have a comprehensive overview of your campaign\u2019s performance.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, <\/span><b>A\/B testing<\/b><span style=\"font-weight: 400;\"> is a crucial method for improving your EDM campaigns. By testing different versions of your email on separate segments of your audience, you can identify which version performs better. Always test only one variable at a time (e.g., subject lines, CTAs, images, or copy) so you can pinpoint exactly what made the difference in performance. Once you\u2019ve identified the best-performing version, you can send it to the rest of your database to optimise your results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a899cf2 elementor-widget elementor-widget-heading\" data-id=\"a899cf2\" data-element_type=\"widget\" id=\"heading6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When Is the Best Time to Start With EDM Marketing?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4515052 elementor-widget elementor-widget-text-editor\" data-id=\"4515052\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I&#8217;d hate to sound like a generic ChatGPT response, but the best time to start an EDM marketing campaign <\/span><i><span style=\"font-weight: 400;\">in this digital marketing landscape<\/span><\/i><span style=\"font-weight: 400;\"> was yesterday. You&#8217;re now equipped with everything you need to start your first campaign (or optimise your current process).<\/span><\/p><p><span style=\"font-weight: 400;\">However, if you&#8217;re still unsure about anything in the EDM marketing process, we recommend <\/span><b>not going in alone<\/b><span style=\"font-weight: 400;\"> and wasting valuable resources. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f93f2b elementor-align-left elementor-mobile-align-justify dark--btn-dn-arrow elementor-widget elementor-widget-button\" data-id=\"3f93f2b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/digitalnomadshq.com.au\/portfolio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See Digital Nomads HQ in Action<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1000ce elementor-widget elementor-widget-text-editor\" data-id=\"f1000ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our friendly team is always here to help, on top of the latest trends and best EDM practices. If you&#8217;d like to know more, feel free to join us on our morning coffee walk or request a no-obligation, free proposal.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47aa0f elementor-align-left elementor-mobile-align-justify dark--btn-dn-arrow elementor-widget elementor-widget-button\" data-id=\"f47aa0f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjgzOCIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request A Quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d76987f e-flex e-con-boxed e-con e-parent\" data-id=\"d76987f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn what EDM marketing is, how it differs from email marketing &#038; the key strategies to build a campaign. Boost your ROI with personalised EDM campaigns!<\/p>\n","protected":false},"author":8,"featured_media":30555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[74],"tags":[77],"class_list":["post-25057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/25057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/comments?post=25057"}],"version-history":[{"count":6,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/25057\/revisions"}],"predecessor-version":[{"id":30581,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/25057\/revisions\/30581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media\/30555"}],"wp:attachment":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media?parent=25057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/categories?post=25057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/tags?post=25057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}