{"id":25416,"date":"2024-09-13T14:56:36","date_gmt":"2024-09-13T04:56:36","guid":{"rendered":"https:\/\/digitalnomadshq.com.au\/?p=25416"},"modified":"2026-06-18T09:17:37","modified_gmt":"2026-06-17T23:17:37","slug":"seo-for-tradies","status":"publish","type":"post","link":"https:\/\/digitalnomadshq.com.au\/blog\/seo-for-tradies\/","title":{"rendered":"SEO for Tradies: A Complete Guide + Checklist"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25416\" class=\"elementor elementor-25416\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7adc3a e-flex e-con-boxed e-con e-parent\" data-id=\"5b7adc3a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91fdd82 e-con-full e-flex e-con e-child\" data-id=\"91fdd82\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bc2faba e-con-full e-flex e-con e-child\" data-id=\"bc2faba\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af8f871 elementor-widget elementor-widget-heading\" data-id=\"af8f871\" data-element_type=\"widget\" id=\"heading1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO for Tradies - Complete Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ecbd83 elementor-widget elementor-widget-text-editor\" data-id=\"6ecbd83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are <\/span><i><span style=\"font-weight: 400;\">millions of local searches daily<\/span><\/i><span style=\"font-weight: 400;\">, which is why it has become more important than ever to step up your tradie SEO game. Think about it this way:<\/span><b> if users are searching for trade services in your area and can&#8217;t find you, then how can they hire you?<\/b><\/p><p><span style=\"font-weight: 400;\">Established in 2018, our team of SEO experts at Digital Nomads HQ (DNHQ) has extensive experience in the trade industry, operating in the<\/span><a href=\"https:\/\/digitalnomadshq.com.au\/seo\/\"> <span style=\"font-weight: 400;\">Sunshine Coast<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/digitalnomadshq.com.au\/seo-brisbane\/\"> <span style=\"font-weight: 400;\">Brisbane<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/digitalnomadshq.com.au\/seo-sydney\/\"> <span style=\"font-weight: 400;\">Sydney<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/digitalnomadshq.com.au\/seo-melbourne\/\"> <span style=\"font-weight: 400;\">Melbourne<\/span><\/a><span style=\"font-weight: 400;\">, and more! With this extensive experience, <\/span><i><span style=\"font-weight: 400;\">we know<\/span><\/i><span style=\"font-weight: 400;\"> what customers are looking for (location-specific) and how to connect local customers with your tradie business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this guide, you can expect to gather all the necessary information you need in order to get <\/span><i><span style=\"font-weight: 400;\">targeted and relevant <\/span><\/i><span style=\"font-weight: 400;\">traffic for your trade business, free from fluffy words, over-exaggeration, and hidden SEO secrets. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bda218 e-con-full e-flex e-con e-child\" data-id=\"2bda218\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8aa843d elementor-widget elementor-widget-heading\" data-id=\"8aa843d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Looking for an experience Tradie SEO agency to do it for you?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d5511 elementor-widget elementor-widget-text-editor\" data-id=\"28d5511\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Partner with Australia&#8217;s leading SEO agency that has years of experience with Trades &amp; Services businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457e6fc elementor-align-left elementor-mobile-align-justify dark--btn-dn-arrow elementor-widget elementor-widget-button\" data-id=\"457e6fc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/digitalnomadshq.com.au\/seo-for-tradies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEO Services for Tradies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccbcbac e-con-full e-flex e-con e-child\" data-id=\"ccbcbac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-932d4a6 elementor-widget elementor-widget-heading\" data-id=\"932d4a6\" data-element_type=\"widget\" id=\"heading2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tradie SEO Basics\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d7ada elementor-widget elementor-widget-heading\" data-id=\"67d7ada\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is SEO?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a5967 elementor-widget elementor-widget-text-editor\" data-id=\"b9a5967\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the simplest of terms, Search Engine Optimisation (SEO) is a digital marketing strategy designed to get businesses (like yours) in front of potential customers who are searching for them on search engines like Google, Bing, and others.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-917d687 elementor-widget elementor-widget-heading\" data-id=\"917d687\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is SEO Important for Tradies &amp; Contractors?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e5397 elementor-widget elementor-widget-text-editor\" data-id=\"93e5397\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An effective SEO strategy for tradies is important as it will increase your website visibility, which means that there will be more opportunities to convert prospects into customers. In other words, the more visitors you have on your site, the likelier it is you&#8217;ll increase your number of customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Specific to the trade industry in Australia, you can see that thousands of people are searching for tradie services.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ace0d9 elementor-widget elementor-widget-image\" data-id=\"5ace0d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Trade-Service-Search-Volume-1024x683.png\" class=\"attachment-large size-large wp-image-25417\" alt=\"Trade Service Search Volume\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Trade-Service-Search-Volume-1024x683.png 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Trade-Service-Search-Volume-300x200.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Trade-Service-Search-Volume-768x512.png 768w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Trade-Service-Search-Volume.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2780f0d elementor-widget elementor-widget-text-editor\" data-id=\"2780f0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many people even search for specific types of services within the trade industry:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701702a elementor-widget elementor-widget-image\" data-id=\"701702a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Search-volume-for-specific-types-of-services-1024x683.png\" class=\"attachment-large size-large wp-image-25418\" alt=\"Search volume for specific types of services\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Search-volume-for-specific-types-of-services-1024x683.png 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Search-volume-for-specific-types-of-services-300x200.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Search-volume-for-specific-types-of-services-768x512.png 768w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Search-volume-for-specific-types-of-services.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b00b7 elementor-widget elementor-widget-text-editor\" data-id=\"d5b00b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you don&#8217;t show up on Google or Bing when potential customers are conducting these searches (specifically in your area), then you&#8217;re <\/span><i><span style=\"font-weight: 400;\">for sure<\/span><\/i><span style=\"font-weight: 400;\"> missing out on business. Here are a couple of stats to keep in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">97% of people search for local businesses online; however, only 37% of small businesses are actually found.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Every month, there are over 5,000 people in Australia alone searching for <\/span><i><span style=\"font-weight: 400;\">&#8220;plumbers near me.&#8221;<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But don&#8217;t just hear why SEO is important from us; hear it from a fellow tradie!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a08aa elementor-widget elementor-widget-video\" data-id=\"71a08aa\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/A2voTgtX77o?si=uuW1ZpKS83ViW7g2&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6275e elementor-widget elementor-widget-heading\" data-id=\"fe6275e\" data-element_type=\"widget\" id=\"heading3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can I Do SEO for My Tradie Business Myself?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b26983a elementor-widget elementor-widget-text-editor\" data-id=\"b26983a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes, of course, you can implement SEO efforts for yourself. We&#8217;ve outlined the steps you can take to implement some strategies. However, we&#8217;ve seen time and time again that tradies simply don&#8217;t have the time to invest in SEO as they have to focus on growing their business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Even though the basics of SEO are simple, you may need help with more complex customised SEO strategies like link building and fixing technical issues. Also, it might even cost you more to implement these strategies by yourself as you&#8217;ll need access to advanced tools.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you&#8217;re looking for an SEO agency to put you in front of your potential customers&#8217; eyes on Google, look no further. We&#8217;ve been<\/span><a href=\"https:\/\/digitalnomadshq.com.au\/tradie-digital-marketing\/\"> <span style=\"font-weight: 400;\">helping tradies like you<\/span><\/a><span style=\"font-weight: 400;\"> rank higher on Google for many years so you can focus on what you&#8217;re good at &#8211; your trade!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afbf052 elementor-align-left elementor-mobile-align-justify dark--btn-dn-arrow elementor-widget elementor-widget-button\" data-id=\"afbf052\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjgzOCIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> I want to be seen online!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e92571 elementor-widget elementor-widget-heading\" data-id=\"8e92571\" data-element_type=\"widget\" id=\"heading4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best SEO Strategies for Tradies\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a52d33 elementor-widget elementor-widget-image\" data-id=\"1a52d33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"2000\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Tradie-SEO-Checklist.png\" class=\"attachment-full size-full wp-image-25419\" alt=\"Tradie SEO Checklist\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Tradie-SEO-Checklist.png 800w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Tradie-SEO-Checklist-120x300.png 120w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Tradie-SEO-Checklist-410x1024.png 410w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Tradie-SEO-Checklist-768x1920.png 768w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Tradie-SEO-Checklist-614x1536.png 614w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f964e90 elementor-align-left elementor-mobile-align-justify dark--btn-dn-arrow elementor-widget elementor-widget-button\" data-id=\"f964e90\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Tradie-SEO-Checklist.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Tradie SEO Checklist<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ef0d9 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"10ef0d9\" data-element_type=\"widget\" id=\"part1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Part 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2235e2d elementor-widget elementor-widget-heading\" data-id=\"2235e2d\" data-element_type=\"widget\" id=\"heading5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google My Business Profile Optimisation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b828a76 elementor-widget elementor-widget-text-editor\" data-id=\"b828a76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you take anything away from this guide, it should be optimising your Google My Business profile! It is relatively easy to implement, and you will definitely see results from this specific SEO optimisation strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google displays two types of results for local search queries (e.g., &#8220;electrician near me&#8221; or &#8220;carpenter in [city]&#8221;):<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Map Pack Results<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cde6b4 elementor-widget elementor-widget-image\" data-id=\"9cde6b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Map-Pack-Image-1024x683.png\" class=\"attachment-large size-large wp-image-25423\" alt=\"Map Pack Image\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Map-Pack-Image-1024x683.png 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Map-Pack-Image-300x200.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Map-Pack-Image-768x512.png 768w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Map-Pack-Image.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6e3a1 elementor-widget elementor-widget-text-editor\" data-id=\"0b6e3a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regular Organic Results<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d88da3 elementor-widget elementor-widget-image\" data-id=\"9d88da3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Map-Pack-Image-1024x683.png\" class=\"attachment-large size-large wp-image-25423\" alt=\"Map Pack Image\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Map-Pack-Image-1024x683.png 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Map-Pack-Image-300x200.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Map-Pack-Image-768x512.png 768w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Map-Pack-Image.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b7fee elementor-widget elementor-widget-text-editor\" data-id=\"21b7fee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can rank in both of these; however, to get listed in the map pack, you have to claim and optimise a free Google Business Profile. Let\u2019s break down how you can claim and optimise your Google Business Profile:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02ea08a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"02ea08a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8942c55 elementor-widget elementor-widget-heading\" data-id=\"8942c55\" data-element_type=\"widget\" id=\"heading7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Claim and Optimise Your <br>Google Business Profile\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5405e4 elementor-widget elementor-widget-text-editor\" data-id=\"f5405e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A<\/span><a href=\"https:\/\/digitalnomadshq.com.au\/glossary\/google-business-profile\/\"> <span style=\"font-weight: 400;\">Google Business Profile<\/span><\/a><span style=\"font-weight: 400;\"> is a free local listing from Google that allows your business to rank in the map pack.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s how to claim and optimise your profile for maximum visibility:<\/span><\/p><ul><li><b> Add or Claim Your Business<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Start by adding or<\/span><a href=\"https:\/\/support.google.com\/business\/answer\/2911778?hl=en-GB&amp;co=GENIE.Platform%3DDesktop\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">claiming your business<\/span><\/a><span style=\"font-weight: 400;\"> through Google Maps.<\/span><\/li><li><b> Set Your Business Category<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">For most tradies, the primary category will be pretty obvious. For example, electricians should choose <\/span><i><span style=\"font-weight: 400;\">&#8220;Electrician,&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> and carpenters should choose <\/span><i><span style=\"font-weight: 400;\">&#8220;Carpenter.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> However, if you specialise in a particular service, you should select the most specific category available. For example, some options for specific trades include:<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Air Conditioning Repair Service<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fence Contractor<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Roofing Contractor<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kitchen Remodeler<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Window Installation Service<\/span><\/li><\/ul><div>\u00a0<\/div><ol><li><b> Set Your Service Area<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Indicate the areas you serve so potential customers know if they are within your reach &#8211; Google allows you to list up to 20 service areas, but be sure that these don\u2019t extend beyond about two hours of driving time from your base location, as per Google\u2019s guidelines.<\/span><\/li><li><b> Add Basic Business Information<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Ensure your profile contains all the essential details a customer might need, such as your operating hours, phone number, and website (rather leave out information if you don&#8217;t have the specific detail, like a website, for example). If possible, include images of your work\u2014whether that\u2019s completed electrical wiring, plumbing jobs, or freshly built decks.\u00a0<\/span><\/li><li><b> Add Services<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Listing your services helps potential customers quickly determine if you can meet their needs. This step can also save you from receiving irrelevant inquiries. For example, if you only handle large construction projects or specialise in air conditioning installations, listing those services clearly can help filter out leads that aren\u2019t right for you.<\/span><\/li><\/ol><div>\u00a0<\/div><p><span style=\"font-weight: 400;\">Make sure to list all the relevant services you provide, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home Renovations<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Roofing and Guttering<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emergency Plumbing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Electrical Repairs<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b74b24 elementor-widget elementor-widget-text-editor\" data-id=\"1b74b24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Note<\/strong>:<\/p><p><br \/>You&#8217;ll need an optimised Google Business Profile for each location if your business operates in multiple cities or regions with different offices.<\/p><p>Simply repeat the steps above for each office to ensure customers in each area can find and contact you easily.<\/p><p><strong>Looking to find an SEO agency but aren&#8217;t sure where to start or know what to look out for? Check out our complete guide on this!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd4a7b elementor-align-left elementor-mobile-align-justify dark--btn-dn-arrow elementor-widget elementor-widget-button\" data-id=\"afd4a7b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/digitalnomadshq.com.au\/blog\/how-to-choose-an-seo-agency\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">How to choose an SEO agency<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772a008 elementor-widget elementor-widget-heading\" data-id=\"772a008\" data-element_type=\"widget\" id=\"heading8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Get Listed in Directories\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6b727d elementor-widget elementor-widget-text-editor\" data-id=\"a6b727d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In addition to optimising your Google Business Profile, you&#8217;ll have to focus on getting listed in business directories, as this will also improve your visibility in local search results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These listings typically include your business name, address, and phone number, commonly referred to as NAP citations.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Follow these steps to ensure your tradie business is listed in directories:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1ea41 elementor-widget elementor-widget-text-editor\" data-id=\"8d1ea41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Get Listed with Big Data Aggregators<\/strong><\/p><p>Data aggregators distribute your business information to various directories, helping you secure hundreds of NAP citations. In Australia, the key data aggregators to consider include:<\/p><ul><li><strong>Sensis<\/strong> (the company behind Yellow Pages in Australia)<\/li><li><strong>Neustar Localeze<\/strong><\/li><\/ul><p><strong>\u00a0<\/strong><\/p><p>In addition to data aggregators, you\u2019ll want to list your business with major directories and platforms such as:<\/p><ul><li><strong>Google Maps<\/strong><\/li><li><strong>Apple Maps<\/strong><\/li><li><strong>Yelp<\/strong><\/li><li><strong>Bing Places<\/strong><\/li><li><strong>Facebook<\/strong><\/li><li><strong>TrueLocal<\/strong><\/li><li><strong>Get Listed in Industry and City-Specific Directories<\/strong><\/li><\/ul><p>\u00a0<\/p><p>Next, aim to get listed in directories specific to your trade and location; again, this will improve your local SEO so that nearby customers can find you more easily.\u00a0<\/p><p>For instance, if you\u2019re a plumber or electrician, you\u2019ll want to be listed in trade-specific directories or local Australian business directories. To find these, you can use the competitive analysis tool in Ahrefs\u2019 Site Explorer. This tool allows you to see which directories link to your competitors but not to you.<\/p><p>Here\u2019s how to use it:<\/p><ol><li>Go to Ahrefs&#8217; competitive analysis tool (click more), and select &#8216;referring pages.&#8217;<\/li><li>Paste your website in the &#8216;this target doesn&#8217;t rank for&#8217; section.<\/li><li>Enter the homepage URLs of 5\u201310 competitors.<\/li><li>Hit show link opportunities.<\/li><li>Review the results for relevant industry and city-specific directories.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f848daf elementor-widget elementor-widget-image\" data-id=\"f848daf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Competitive-Research-tool-1024x683.png\" class=\"attachment-large size-large wp-image-25426\" alt=\"\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Competitive-Research-tool-1024x683.png 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Competitive-Research-tool-300x200.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Competitive-Research-tool-768x512.png 768w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Competitive-Research-tool.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb78e9 elementor-widget elementor-widget-heading\" data-id=\"2cb78e9\" data-element_type=\"widget\" id=\"heading9\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Get More Customer Reviews\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b7f7b elementor-widget elementor-widget-text-editor\" data-id=\"35b7f7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reviews are a determining factor in your ranking in the Google Map Pack, so in order to get more positive reviews, do the following:<\/p><ul><li><strong>Use Google Business Profile Manager<\/strong> to create a review link that you can easily send to satisfied customers.<\/li><li><strong>Turn your review link into a QR code<\/strong> and print it on your business cards, making it convenient for customers to leave a review.<\/li><li><strong>Call previous customers<\/strong> and politely ask them to leave a review if they are happy with your service.<\/li><li><strong>Add the review link to your website<\/strong>, making it accessible to any visitors who want to share their experience.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1afef71 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1afef71\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0a14d elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"5f0a14d\" data-element_type=\"widget\" id=\"part2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Part 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a3c46 elementor-widget elementor-widget-heading\" data-id=\"a7a3c46\" data-element_type=\"widget\" id=\"heading6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keyword Research\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eaaefe elementor-widget elementor-widget-text-editor\" data-id=\"3eaaefe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While many customers click on map pack results, many also click on regular organic search results, meaning you can\u2019t solely rely on your Google Business Profile to drive business, and you&#8217;ll have to optimise your site for relevant keywords, too. If you build a good reputation and earn some quality backlinks (more on that later), your homepage might rank for obvious terms like <\/span><i><span style=\"font-weight: 400;\">\u201celectrician near me\u201d<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">\u201croofing contractor near me.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> However, not every customer searches this way; rather, they search for more specific services, like &#8220;<\/span><i><span style=\"font-weight: 400;\">emergency electrician&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">&#8220;roof leak repair.&#8221;<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">In short, you&#8217;ll have to create additional pages on your site (whether it would be blog articles, landing pages, or something else), to target these specific terms. We&#8217;ll discuss how to do this in 3 steps next.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb0a47 elementor-widget elementor-widget-heading\" data-id=\"dfb0a47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Find Service and Industry Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0e558 elementor-widget elementor-widget-text-editor\" data-id=\"ee0e558\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Begin by listing the specific services your trade offers; you can do this by putting yourself in the customer\u2019s shoes and thinking about how they would search for these services.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s what that might look like for different tradies:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/digitalnomadshq.com.au\/blog\/plumber-seo\/\"><b>Plumbers<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> Drain unblocking, pipe repair, Tap installation, water heater repair<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/digitalnomadshq.com.au\/blog\/electrician-seo\/\"><b>Electricians<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> Lighting installation, circuit breaker repair, ceiling fan installation, electrical safety inspection<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carpenters:<\/b><span style=\"font-weight: 400;\"> Custom cabinetry, deck building, timber framing, furniture repair<\/span><\/li><\/ul><p><b>Roofers:<\/b><span style=\"font-weight: 400;\"> Roof repairs, gutter installation, roof inspections, metal roof installation<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e6569 elementor-widget elementor-widget-text-editor\" data-id=\"d0e6569\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Note<\/b><\/p><p><span style=\"font-weight: 400;\">To streamline this process, you can check the services that are already listed on your Google Business Profile to give you a head start in identifying core services.<\/span><\/p><p><span style=\"font-weight: 400;\">Next, take your service list and paste it into a keyword research tool like Ahrefs\u2019 Keywords Explorer. Select your target country, check the &#8220;Matching terms&#8221; report, and add the phrase \u201cnear me\u201d to the \u201cInclude\u201d filter. This helps you find local search variations for the services you offer.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you paste a list of plumbing services into Keywords Explorer, you might see search terms like:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;<\/span><i><span style=\"font-weight: 400;\">Storm drain cleaning near me&#8221;<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;Commercial boiler repair near me&#8221;<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;Emergency plumber near me&#8221;<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;Gas pipe repair near me&#8221;<\/span><\/i><\/li><\/ul><p><span style=\"font-weight: 400;\">Eyeball the results and update your list by adding any services you may have missed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a45b0b4 elementor-widget elementor-widget-heading\" data-id=\"a45b0b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Check Relative Popularity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a993f elementor-widget elementor-widget-text-editor\" data-id=\"f5a993f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You\u2019ll want to create pages for all your trade business&#8217;s services &#8211; it\u2019s wise to prioritise the services that potential customers search for most frequently.<\/span><\/p><p><span style=\"font-weight: 400;\">To determine which services are the most popular, follow the same process outlined earlier with your complete list of services. In most keyword research tools, like Ahrefs\u2019 Keywords Explorer, search results are sorted by monthly search volume by default, which will help you find the keywords that are the most popular.\u00a0 Keep in mind that the search volume displayed will typically be national data rather than local data. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d9873 elementor-widget elementor-widget-heading\" data-id=\"43d9873\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Assign Keywords to Pages\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9bfe8 elementor-widget elementor-widget-text-editor\" data-id=\"bd9bfe8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Most service-related keywords will benefit from having their own dedicated page on your website. However, if multiple keywords are very similar and Google tends to rank nearly identical results (you can look at this by simply performing two Google searches and taking a look at the search engine result page), grouping them on a single page may be better.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, the searches for \u201croof repair near me,\u201d \u201croof leak repair near me,\u201d and \u201cemergency roof repair near me\u201d are likely to return almost identical search results. In cases like these, you don\u2019t need separate pages for each of these variations\u2014just create one page that covers them all.<\/span><\/p><p><b>Note<\/b><\/p><p><span style=\"font-weight: 400;\">If you\u2019re unsure whether to create multiple pages for similar keywords, ask yourself whether splitting the content would actually benefit your site visitors. If the answer is no, then consolidating similar keywords onto a single, well-structured page is usually the best approach.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-058cf2e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"058cf2e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b563be elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"9b563be\" data-element_type=\"widget\" id=\"part3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Part 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a899cf2 elementor-widget elementor-widget-heading\" data-id=\"a899cf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Creation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4515052 elementor-widget elementor-widget-text-editor\" data-id=\"4515052\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Knowing the right keywords to target is important, but the real value lies in creating pages that target those keywords. In addition to service-specific pages, there are other key pages you should consider adding to your website. Let\u2019s walk through the essential pages.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219dc25 elementor-widget elementor-widget-heading\" data-id=\"219dc25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Create Service Pages<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5204e0 elementor-widget elementor-widget-text-editor\" data-id=\"d5204e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each of your main services should have its own dedicated page. This helps ensure you\u2019re targeting relevant keywords while providing clarity to potential customers about what you offer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ea10c2 elementor-widget elementor-widget-heading\" data-id=\"8ea10c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Service Page Tips for Tradies:\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c460018 elementor-widget elementor-widget-text-editor\" data-id=\"c460018\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clarity:<\/b><span style=\"font-weight: 400;\"> Clearly explain the service and connect it to customers&#8217; potential problems. For example, if you offer house washing, mention the build-up of dirt or moss that can damage exterior surfaces.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Catchment:<\/b><span style=\"font-weight: 400;\"> Let visitors know if you operate in their area (use maps or lists of suburbs, cities, or regions you service).<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Confidence:<\/b><span style=\"font-weight: 400;\"> Build trust by including reviews, accreditations, certifications, or even before-and-after photos of your work. Here, highlight any unique selling points that set you apart.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><b><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contact:<\/b><span style=\"font-weight: 400;\"> Make it easy for customers to get in touch &#8211; Include a contact form, phone number, and other relevant contact details (make this clickable for a better user experience).<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116fb66 elementor-widget elementor-widget-heading\" data-id=\"116fb66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Create an \"About Us\" Page\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e7fa1 elementor-widget elementor-widget-text-editor\" data-id=\"48e7fa1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your website&#8217;s <\/span><i><span style=\"font-weight: 400;\">&#8220;About Us&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> page is super important, even if it may not appear regularly in search results. It\u2019s key to building trust and demonstrating<\/span><a href=\"https:\/\/digitalnomadshq.com.au\/blog\/googles-eeat-communicating-experience\/\"> <span style=\"font-weight: 400;\">E-E-A-T<\/span><\/a><span style=\"font-weight: 400;\"> (Experience, Expertise, Authoritativeness, and Trustworthiness), which will ultimately help build momentum for all your pages and help Google view your site as the perfect click.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s how to effectively use your <\/span><i><span style=\"font-weight: 400;\">&#8220;About Us&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> page to showcase E-E-A-T:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explain the origin of your business\u2014how and when it started.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight your years of experience in your trade.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include your certifications, accreditations, and any relevant licences.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mention your insurance coverage to reassure customers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add reviews and testimonials from satisfied clients.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">These elements help build trust and can encourage potential customers to choose your services.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1eb464 elementor-widget elementor-widget-heading\" data-id=\"a1eb464\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Create a Location Page<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374e360 elementor-widget elementor-widget-text-editor\" data-id=\"374e360\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If your business serves multiple areas, creating a <\/span><b>location page<\/b><span style=\"font-weight: 400;\"> to list where you operate is helpful, especially if you have multiple bases or service areas across different cities or regions.<\/span><\/p><p><span style=\"font-weight: 400;\">You can either create:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A single <\/span><b>location page<\/b><span style=\"font-weight: 400;\"> listing all the areas you service, or<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Individual pages for each location can help with local SEO if you want to rank separately in those areas.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">For example, take a look at what we did on our DNHQ site to improve local SEO. Here, we listed each location we serve individually while having sub-pages to specific services for each different location. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5575f10 elementor-widget elementor-widget-image\" data-id=\"5575f10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Footer-Example-of-Locations-1024x683.png\" class=\"attachment-large size-large wp-image-25427\" alt=\"Footer Example of Locations\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Footer-Example-of-Locations-1024x683.png 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Footer-Example-of-Locations-300x200.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Footer-Example-of-Locations-768x512.png 768w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/Footer-Example-of-Locations.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c079c1a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c079c1a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7745f elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"6a7745f\" data-element_type=\"widget\" id=\"part4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Part 4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e8082 elementor-widget elementor-widget-heading\" data-id=\"f4e8082\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On-Page SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b887bfe elementor-widget elementor-widget-text-editor\" data-id=\"b887bfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Creating service-specific pages is a significant step toward boosting your business visibility in search results, but to fully optimise them, you&#8217;ll need to fine-tune a few key on-page SEO elements. Here\u2019s how to get the most out of your service and location pages.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1526f elementor-widget elementor-widget-text-editor\" data-id=\"7a1526f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>A. Create Compelling Metadata<\/b><\/p><p><span style=\"font-weight: 400;\">Title tags and meta descriptions are an important part of the process as they appear in search engine results, giving users a first impression of your business. Poorly executed metadata can lead to fewer users clicking through to your site and, of course, can lead to Google having issues understanding what your content is about.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><b>Title Tags<\/b><\/p><p><span style=\"font-weight: 400;\">For trade service and location pages, simplicity and clarity will be your friend. Your title tag should include your main service and your business name, separated by a pipe (<\/span><span style=\"font-weight: 400;\">|<\/span><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s a simple formula:<\/span><\/p><p><b>[Service] | [Business Name]<\/b><\/p><p><span style=\"font-weight: 400;\">Example:\u00a0<\/span><b style=\"background-color: transparent; color: var( --e-global-color-primary ); text-align: var(--text-align);\">Pressure Washing | ProClean Solutions<\/b><\/p><p><b style=\"background-color: transparent; color: var( --e-global-color-primary ); text-align: var(--text-align);\">\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">For location-based keyword pages, add the specific location:<\/span><\/p><p><b>[Service] in [Location] | [Business Name]<\/b><\/p><p><span style=\"font-weight: 400;\">Example:\u00a0<\/span><b style=\"background-color: transparent; color: var( --e-global-color-primary ); text-align: var(--text-align);\">House Washing in Brisbane | ProClean Solutions<\/b><\/p><p><b style=\"background-color: transparent; color: var( --e-global-color-primary ); text-align: var(--text-align);\">\u00a0<\/b><\/p><p><b>Meta Descriptions<\/b><\/p><p><span style=\"font-weight: 400;\">Meta descriptions provide a brief summary of your service or location, which appears below the title tag in search results. They should be clear and concise and provide useful information about your service (Keep these under 120 characters to prevent truncation).<\/span><\/p><p><span style=\"font-weight: 400;\">Example<\/span><b>:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;Need house washing services? ProClean Solutions offers expert house washing in Brisbane with guaranteed results.&#8221;<\/span><\/i><\/li><\/ul><div><i>\u00a0<\/i><\/div><p><span style=\"font-weight: 400;\">A tool like<\/span><a href=\"https:\/\/www.portent.com\/serp-preview-tool\/\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">Portents&#8217; SERP preview<\/span><\/a><span style=\"font-weight: 400;\"> can help you preview your title tags and meta descriptions to ensure they\u2019re within the correct character limits.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><b>B. Use Short, Descriptive URL Slugs<\/b><\/p><p><span style=\"font-weight: 400;\">A URL slug is the part of the web address that comes after your domain name; it helps searchers quickly understand the page&#8217;s content. Keeping it short and descriptive is key.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s the best practice for tradie service pages:<\/span><\/p><p><b>service-name<\/b><\/p><p><span style=\"font-weight: 400;\">Example:\u00a0<\/span><span style=\"background-color: transparent; color: var( --e-global-color-primary ); text-align: var(--text-align);\">pressure-washing<\/span><\/p><p><span style=\"background-color: transparent; color: var( --e-global-color-primary ); text-align: var(--text-align);\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For location pages, the format is similarly simple:<\/span><\/p><p><b>location-name<\/b><\/p><p><span style=\"font-weight: 400;\">Example:\u00a0<\/span><span style=\"background-color: transparent; color: var( --e-global-color-primary ); text-align: var(--text-align);\">brisbane<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbabb8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9fbabb8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c742d39 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"c742d39\" data-element_type=\"widget\" id=\"part5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Part 5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a6631f elementor-widget elementor-widget-heading\" data-id=\"0a6631f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technical SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea89d0b elementor-widget elementor-widget-text-editor\" data-id=\"ea89d0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes, having pages optimised for search engines is a step in the right direction, but if Google can&#8217;t find and index them, your marketing efforts will be in vain. That&#8217;s where technical SEO comes in.<\/span><\/p><p><span style=\"font-weight: 400;\">Technical SEO may seem intimidating to you, but the fundamentals are straightforward. This section will guide you in setting up your website for technical success and monitoring its SEO health over time.<\/span><\/p><p><b>A. Site Structure<\/b><\/p><p><span style=\"font-weight: 400;\">Site structure refers to how your website is organised; this is important for SEO because it helps:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visitors<\/b><span style=\"font-weight: 400;\"> navigate your website easily.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google<\/b><span style=\"font-weight: 400;\"> discover and index all your pages.<\/span><\/li><\/ul><div>\u00a0<\/div><p><span style=\"font-weight: 400;\">Here\u2019s a good example of how a tradie website might be structured for SEO:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Homepage<\/b><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Service Pages<\/b><span style=\"font-weight: 400;\"> (e.g., house washing, pressure washing, concrete sealing)<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"3\"><b>Sub-Service Pages<\/b><span style=\"font-weight: 400;\"> (e.g., high-pressure cleaning, driveway sealing)<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Location Pages<\/b><span style=\"font-weight: 400;\"> (e.g., Brisbane, Sydney)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>About Page<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Contact Page<\/b><\/li><\/ul><\/li><\/ul><p><b>Note<\/b><\/p><p><span style=\"font-weight: 400;\">You can also interlink relevant pages. For example, if you offer pressure washing in specific locations, mention and link to those areas on your pressure washing service page.\u00a0<\/span><\/p><p><b>B. Use HTTPS<\/b><\/p><p><span style=\"font-weight: 400;\">HTTPS (Hypertext Transfer Protocol Secure) is a secure way for visitors to access your website. It\u2019s important to understand because it\u2019s been a lightweight<\/span><a href=\"https:\/\/youtu.be\/I8bPGBEnnk4?si=gI2OiObzcD-UwTH9\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">ranking factor<\/span><\/a><span style=\"font-weight: 400;\"> since 2014. Secure websites display a lock icon in the search bar.<\/span><\/p><p><b>How to check if you\u2019re using HTTPS:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visit your website and check the search bar. If you see a lock icon before the web address, your site is secure.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If your website is not yet using HTTPS, ask your web developer\/ SEO specialist to implement an SSL certificate to switch from HTTP to HTTPS. This adds security for users and gives your site a slight ranking boost.<\/span><\/p><p><b>C. Monitor Your Websites Health<\/b><\/p><p><span style=\"font-weight: 400;\">Your website\u2019s SEO health affects its ranking and visibility; issues like broken links or slow-loading pages can harm your search rankings, but more severe issues, such as a noindex tag, can stop your page from appearing in search results entirely.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, the following code tells search engines not to index the page:<\/span><\/p><p><span style=\"font-weight: 400;\">&lt;meta name=&#8221;robots&#8221; content=&#8221;noindex&#8221; \/&gt;<\/span><\/p><p><span style=\"font-weight: 400;\">This may seem minor, but it would prevent Google from showing your page, even if it\u2019s ranked #1.<\/span><\/p><p><span style=\"font-weight: 400;\">There are so many technical SEO tools out there to help you monitor your site&#8217;s health, so instead of listing a couple, it would be better for you to use what you already have rather than spend more money on this resource.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce83e50 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ce83e50\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e16ace4 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e16ace4\" data-element_type=\"widget\" id=\"part6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Part 6<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7931fe2 elementor-widget elementor-widget-heading\" data-id=\"7931fe2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Off-Page SEO\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd39049 elementor-widget elementor-widget-text-editor\" data-id=\"cd39049\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/digitalnomadshq.com.au\/blog\/what-are-backlinks\/\"><span style=\"font-weight: 400;\">Backlinks<\/span><\/a> <span style=\"font-weight: 400;\">are still one of the most influential ranking factors for Google in 2024. If you don&#8217;t know anything about backlinks, know this: It&#8217;s not about the number of backlinks you have but about the quality of those backlinks. For example, it doesn&#8217;t matter if you have 100 links from sites outside of the trade industry, but if you have one link from an authoritative website within trades, that will most likely be more valuable.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Link building is arguably one of the hardest SEO strategies to pursue (but, oh, so worth it)! Before we go into the details of backlink strategies, it&#8217;s important to note that <\/span><b>we don&#8217;t recommend going in alone<\/b><span style=\"font-weight: 400;\"> as a trade business, as you can do more harm than good if you don&#8217;t build links correctly (and ethically). <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56a1424 elementor-align-left elementor-mobile-align-justify dark--btn-dn-arrow elementor-widget elementor-widget-button\" data-id=\"56a1424\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjgzOCIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let us grow your trade business<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aae5eec elementor-widget elementor-widget-text-editor\" data-id=\"aae5eec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here are a few proven tactics for building high-quality backlinks:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-410702d elementor-widget elementor-widget-text-editor\" data-id=\"410702d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>A. Guest Blogging<\/b><\/p><p><span style=\"font-weight: 400;\">Guest blogging involves writing articles for other websites; this offers exposure, builds relationships, and generates backlinks to your website. Here&#8217;s an example:<\/span><\/p><p><span style=\"font-weight: 400;\">A plumbing company in Australia wrote a guest post for Porch.com, a home improvement site. The post featured a link to the plumbing firm\u2019s website, providing an SEO benefit.<\/span><\/p><p><b>B. Spy on &amp; Replicate Competitors\u2019 Backlinks<\/b><\/p><p><span style=\"font-weight: 400;\">While you can\u2019t replicate all your competitors&#8217; backlinks, you can replicate some. To do this, analyse the backlinks of top-ranking competitors and see which ones are attainable for your site.<\/span><\/p><p><b>How to replicate competitors&#8217; backlinks:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter a competitor\u2019s domain into Ahrefs\u2019 Site Explorer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the &#8220;Exact URL&#8221; search mode.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filter for DoFollow links, which pass on SEO value.<\/span><\/li><\/ol><p><b>Recommendation:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Be selective when replicating backlinks, as not all links are beneficial, so focus on those from high-quality, relevant sources.<\/span><\/p><p><b>C. Reclaim Lost Backlinks<\/b><\/p><p><span style=\"font-weight: 400;\">Sometimes, websites delete or move pages, which can cause you to lose valuable backlinks. You can reclaim these by redirecting the old URL to its new location.<\/span><\/p><p><b>How to reclaim lost backlinks:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter your domain into Ahrefs\u2019 Site Explorer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to the <\/span><i><span style=\"font-weight: 400;\">Best by Links<\/span><\/i><span style=\"font-weight: 400;\"> report.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filter for 404 Not Found pages.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Here is a more in-depth podcast on the best link building strategies for 2024:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ca397 elementor-widget elementor-widget-video\" data-id=\"15ca397\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/3p5KZDtNxrw?si=g1Ljk90W31Icnrfg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb8165 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cfb8165\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a03b6d1 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"a03b6d1\" data-element_type=\"widget\" id=\"part7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Part 7<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc276e2 elementor-widget elementor-widget-heading\" data-id=\"bc276e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO Content Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adae588 elementor-widget elementor-widget-text-editor\" data-id=\"adae588\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ranking service and location pages are important, but that\u2019s not the only way to drive organic traffic and nearby customers to your website. You can also create and rank helpful content that addresses common questions or concerns your potential customers may have.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s how to approach<\/span><a href=\"https:\/\/digitalnomadshq.com.au\/seo-content-writing\/\"> <span style=\"font-weight: 400;\">content marketing with SEO<\/span><\/a><span style=\"font-weight: 400;\"> in mind:<\/span><\/p><p><b>A. Find a Proven Topic<\/b><\/p><p><span style=\"font-weight: 400;\">A proven topic addresses a question people are searching for and is not overly competitive to rank for. The easiest way to identify these topics is through keyword research (as we mentioned in part 2 of this blog article).<\/span><\/p><p><span style=\"font-weight: 400;\">To confirm the difficulty of ranking for the topics you&#8217;ve chosen, click the SERP button and examine the top-ranking results. You want to target topics where:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are few or no backlinks to top-ranking pages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ranking pages are from businesses of a similar size to yours.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The pages receive consistent search traffic.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">For example, let&#8217;s say a small plumbing company in Brisbane ranks 1st for your target query with just six backlinks, and the page attracts 1,034 monthly visits; then, this is a low-competition topic worth considering.<\/span><\/p><p><b>B. Publish an Optimised Blog Article<\/b><\/p><p><span style=\"font-weight: 400;\">Once you\u2019ve chosen a topic, the next step is to create an optimised blog post.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are a few tips to ensure your content ranks well:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Match search intent<\/b><span style=\"font-weight: 400;\">: If users are looking for a list, write a listicle. If users are looking to learn visually, embed a video. If a guide is more appropriate, craft a guide. In other words, <\/span><span style=\"font-weight: 400;\">always align your content format with the top-ranking results<\/span><span style=\"font-weight: 400;\"> to meet user expectations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make it easy to read<\/b><span style=\"font-weight: 400;\">: Break up the text with images, bullet points, and subheadings to make it skimmable and digestible.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Write an engaging title<\/b><span style=\"font-weight: 400;\">: The title provides a descriptive, helpful summary of the content and avoids being exaggerated or shocking.<\/span><\/li><\/ul><div>\u00a0<\/div><p><span style=\"font-weight: 400;\">There goes so much into creating an effective SEO strategy, and rarely will one person execute a strategy alone. Typically, you have a team of experts within each field of SEO working together on a project, which is why we recommend partnering with<\/span><a href=\"https:\/\/digitalnomadshq.com.au\/seo\/\"> <span style=\"font-weight: 400;\">our SEO team at DNHQ<\/span><\/a><span style=\"font-weight: 400;\"> to focus your energy on developing your business while we focus on increasing your online visibility.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d55e7 elementor-align-left elementor-mobile-align-justify dark--btn-dn-arrow elementor-widget elementor-widget-button\" data-id=\"23d55e7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjgzOCIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Request your free proposal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d76987f e-flex e-con-boxed e-con e-parent\" data-id=\"d76987f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SEO for tradies guide: Learn how to optimise your Google My Business profile, conduct keyword research, and boost your visibility with content &#038; technical SEO.<\/p>\n","protected":false},"author":8,"featured_media":30534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[71],"tags":[72],"class_list":["post-25416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/25416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/comments?post=25416"}],"version-history":[{"count":9,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/25416\/revisions"}],"predecessor-version":[{"id":90242,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/25416\/revisions\/90242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media\/30534"}],"wp:attachment":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media?parent=25416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/categories?post=25416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/tags?post=25416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}