“Not provided” in Google Analytics refers to organic search traffic from SSL searches or logged-in users, where specific search queries are withheld for privacy and security reasons.<\/p>\n\n\n\n
When a user is logged into their Google account and performs a search, their query is encrypted using SSL (Secure Sockets Layer) technology. This encryption prevents the search terms from being visible to third parties, including Google Analytics<\/a>. Instead of displaying the actual search queries, Google Analytics reports this traffic as \u201cnot provided.\u201d<\/p>\n\n\n\n This SSL encryption was introduced in 2011 to protect users’ private information, such as search history and personal data, from being accessed by third parties. As a result, website owners and marketers have limited insight into the specific search terms driving traffic from logged-in users.<\/p>\n\n\n\n It\u2019s important to note that this encryption only affects users logged into their Google account at the time of the search. If users are not logged in or use a different search engine, their search terms will still appear in Google Analytics.<\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":true,"content-type":""},"class_list":["post-25573","glossary","type-glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/glossary\/25573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media?parent=25573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How “Not Provided” Appears in Google Analytics<\/h3>\n\n\n\n