{"id":25653,"date":"2025-11-26T19:18:59","date_gmt":"2025-11-26T09:18:59","guid":{"rendered":"https:\/\/digitalnomadshq.com.au\/?p=25653"},"modified":"2026-05-29T13:04:29","modified_gmt":"2026-05-29T03:04:29","slug":"google-trends","status":"publish","type":"post","link":"https:\/\/digitalnomadshq.com.au\/blog\/google-trends\/","title":{"rendered":"Google Trends: What is it & How to use it!"},"content":{"rendered":"\t\t
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Google Trends: Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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[UPDATED NOV 2025]<\/p>

Let’s meet Google Trends…<\/p>

While it sounds like a tool and platform to use for discovering trends and insights into popular search terms and phrases being searched…<\/p>

It’s also an incredibly practical tool for SEO experts<\/a> and marketers alike to use on the day to day…<\/p>

When working through your keyword plan for your content or looking to seek an understanding of search terms surrounding particular services or products, overlooking trending terms can be a mistake.<\/p>

Whether it allows you to uncover increasing or decreasing search terms, this can have a vital impact on traffic opportunities for your website.<\/p>

So the question is, how do you discover these keywords, trends and searches that you may be missing out on?<\/p>

Let’s get into it…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is Google Trends?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google Trends is a free online tool that provides you with popular search terms in Google search.<\/p>

It provides insight into a specific term or phrase and how frequently it’s searched over time, across different regions, and in various languages.\u00a0<\/p>

This data is then displayed in the form of graphs & charts, allowing you to visualise the popularity of different topics and keywords. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Key features and uses of Google Trends:<\/b><\/p>

Keyword research<\/b>: Identify popular topics and phrases that people are searching for.<\/p>

Content strategy<\/b>: This allows you to plan your content around trending topics to attract more audience.<\/p>

Market analysis<\/b>: Understand search trends and consumer interest in different products or services.<\/p>

Seasonal trends<\/b>: Analyse how search volume changes over time, especially during a period of time such as holidays or specific events.<\/p>

Competitive analysis<\/b>: Compare the popularity of your brand or product with competitors.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Recent Updates to Google Trends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The “Trending Now” Overhaul (Major Update)<\/b><\/p>

The biggest change to the platform is the complete replacement of the old “Realtime Search Trends” with a new “Trending Now” system (rolled out Aug\u2013Sept 2024).<\/p>

This replaces the “Old Tool”: Updated roughly once an hour which showed a limited list of broad topics.<\/p>

New Platform Feature:<\/b><\/p>

Real-Time Refresh: Data now updates roughly every 10 minutes – nice improvement!<\/p>

Volume Increase: <\/strong>The platform now detects 10x more trends than the previous version. It picks up “micro-trends” that would have previously been too small to register.<\/p>

New “breakdown” view:<\/strong> When you click a trending topic, it now shows a more detailed “Trend Breakdown” card with a specific sparkline graph for just that spike, rather than the generic timeline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How is Google Trends data calculated?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As disclosed by Google, a search query is determined by taking the total monthly searches within a specific geographic area and dividing that by the number of searches a particular keyword receives. This method allows for a comparison of relative popularity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How does this work?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google Trends makes it simple to compare different search terms by normalizing the data. It takes into account the time and location of each query, so every data point is divided by the total number of searches for that area and time frame.\u00a0<\/p>

This ensures that we can accurately assess relative popularity, rather than just ranking places by their total search volume.<\/p>

The final numbers are scaled on a scale from 0 to 100, showing a topic’s share of all searches across the board.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How up-to-date is Google Trends?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tGoogle Trends provides access to two distinct types of data samples: Real-time data, which reflects search trends from the past seven days, and non-real-time data, which offers historical insights dating back to 2004, capturing trends from up to 72 hours prior to your search.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How to use Google Trends?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let’s go through a step by step process on using Google trends for content and marketing;<\/p>

  1. Search “Google Trends” into your search bar or alternatively go to this link here – https:\/\/trends.google.com\/trends\/<\/a><\/li>
  2. You’ll be presented with the explore search bar.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    3. From here, search for your keyword or phrase in the search bar and click “explore”.<\/p>

    4. You’ll be presented with your search data & insights – By using the top navigation bar, you can filter by region, timeframe, categories & search type.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    5. You’ll also notice the ability to “Compare”; this is great if you are looking to compare the search volumes and interest between to key terms – alternatively, compare your branded search against competitors.<\/p>


    6. Trends will also provide Related Topics & Related Queries, this can be great insight into potentially missed keywords and terms you can include within your blog content or articles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    7. If you filter by region, you’ll be able to get insight into interest by sub-region.<\/p>


    Example: Filtering by Australia will allow you to see interests by state (Queensland, New South Wales, etc.).<\/strong><\/p>


    Alternatively, if you search Globally, your sub-region will provide you with searches by country.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Using Google Trends for Keyword Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Keyword research is a cornerstone of effective online marketing, and Google Trends offers valuable insights that can enhance your SEO and content strategy.<\/p>

    By understanding search behaviour, this enables you to tailor your content to meet the needs of your target audience.<\/p>

    Here\u2019s how you can utilise Google Trends specifically for keyword research:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    1. Identify Trending Topics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    One of the simplest ways to use Google Trends is by exploring the “Trending Searches” section – now with the “micro-trends” ability and more frequent updates.<\/p>\n

    This feature showcases real-time data on what users are currently searching for and provides you with keyword ideas & target keywords to focus on. <\/p>\n

    By analysing these trends, you can identify hot topics in your niche, giving you ideas for blog posts, articles, or social media content that resonates with your current interests.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    2. Evaluate Seasonal Trends<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Search behaviour often varies depending on the time of year (Christmas, Easter, Summer, Winter, etc.).\u00a0<\/p>

    With Google Trends, you can visualise how interest in specific keywords changes from season to season or across months or even days.<\/p>

    By better understanding seasonal trends, you can plan your content calendar and marketing campaigns to align with peak interest periods, maximizing engagement and visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    3. Compare Keyword Performance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Google Trends allows you to compare the popularity of multiple keywords or phrases side by side. This feature is especially useful when you\u2019re unsure which term to prioritise in your content. By assessing which keywords have greater search potential or are displaying an increase in search interest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    4. Identify evergreen & upcoming trending topics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tGoogle Trends can allow you to uncover “evergreen” content that has consistent search popularity. Finding these keywords in your niche and creating content surrounding these can be a catalyst for your growth in organic traffic.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Use Google Trends for Content Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    In addition to identifying evergreen content, Google Trends is a powerful tool for content marketing strategies.\u00a0<\/p>

    Here\u2019s how you can leverage it to create compelling, relevant content that captures your audience\u2019s attention:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    1. Create Timely Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Being timely can be crucial if you are looking to leverage trending topics. Google Trends allows you to track breaking news, social search interest through SERPs and emerging trends.<\/p>

    By creating content that aligns with these current events or trending topics, you can position your brand as an “up-to-date” or “in the know” business or company.\u00a0<\/p>

    This not only increases the likelihood of engagement but also enhances sharability across social media platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    2. Optimize Existing Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Once you identify trends or commonly searched keywords, you can go back to your existing content and optimise it with relevant keywords and phrases that are currently gaining traction.\u00a0This can be a great way to obtain some quick wins within your SEO campaigns and contents performance.<\/p>

    Expert tip: Updating content with “up-to-date” insights, trending keywords and fresh data is something that Google Search loves!<\/strong><\/p>

    This can significantly improve your content’s performance.<\/u><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    3. Tailor Content for Local Audiences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Google Trends provides insights on search preferences not just globally but also locally.\u00a0<\/p>

    This gives you the ability to create content that is tailored to specific regions or demographics.\u00a0<\/p>

    Localised content is great for users and great for search, allowing you to dive into audience segments and develop hyper-targeted content around your target audience and their search terms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    In this article, we’ll explore what Google Trends, how it works, and provide step-by-step instructions on how to use it effectively!<\/p>\n","protected":false},"author":8,"featured_media":30515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[71],"tags":[72],"class_list":["post-25653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/25653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/comments?post=25653"}],"version-history":[{"count":9,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/25653\/revisions"}],"predecessor-version":[{"id":40346,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/posts\/25653\/revisions\/40346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media\/30515"}],"wp:attachment":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media?parent=25653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/categories?post=25653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/tags?post=25653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}