{"id":25881,"date":"2024-10-04T16:34:06","date_gmt":"2024-10-04T06:34:06","guid":{"rendered":"https:\/\/digitalnomadshq.com.au\/?post_type=glossary&#038;p=25881"},"modified":"2026-02-03T21:25:57","modified_gmt":"2026-02-03T11:25:57","slug":"serp","status":"publish","type":"glossary","link":"https:\/\/digitalnomadshq.com.au\/glossary\/serp\/","title":{"rendered":"Search Engine Results Pages (SERPs)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What are Search Engine Results Pages (SERPs)?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you search for something online, what you see on your screen is known as a Search Engine Results Page, or SERP for short. This page is generated by <a href=\"https:\/\/digitalnomadshq.com.au\/blog\/google-alternatives\/\">search engines like Google<\/a>, Bing, or Yahoo in response to your query.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SERPs can be broken into two broad queries:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organic: <\/strong>These are unpaid results that naturally appear when a query is searched. These are the results of search engine optimisation (SEO) and are the most common results that appear on a page.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inorganic: <\/strong>These are paid results or advertisements. They are easily identified by their \u201cSponsored Tags\u201d and appear at the top and bottom of a SERP. They are designed to attract a user\u2019s attention.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Originally, organic and inorganic were the only results that would appear on a SERP page. However, as user expectations have evolved, so has Google and the SERPs offer a range of features (rich snippets) like knowledge panels, Featured Snippets, images, shopping results and more.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s look at an example of what a search engine might look like today:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/SERPs-Organic-Listing-1024x683.png\" alt=\"\" class=\"wp-image-25424\" style=\"width:530px;height:auto\" srcset=\"https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/SERPs-Organic-Listing-1024x683.png 1024w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/SERPs-Organic-Listing-300x200.png 300w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/SERPs-Organic-Listing-768x512.png 768w, https:\/\/digitalnomadshq.com.au\/wp-content\/uploads\/2024\/09\/SERPs-Organic-Listing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is SERP important for SEO?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to SEO, websites want to rank on top. It is essential because the Search Engine Results Page (SERP) directly influences your website&#8217;s visibility and traffic. While paid results can be quicker, but it costs money! Today, PPC is incredibly competitive, and can get expensive pretty quickly if you don\u2019t know what you\u2019re doing.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, organic results offer a more affordable and sustainable approach. With some work (and know-how) you can improve your rankings, boost visibility and increase traffic without the ongoing costs of paid ads.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, organic traffic is some of the best traffic, because they only appear to the most relevant users. This means they are more likely to take meaningful action \u2013 like make a purchase, fill out a form or download a PDF.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, How Do You Get Your Website Onto The SERPs&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the question! A lot goes into getting your website on the SERPs, and the industry is <em>always<\/em> changing, so it\u2019s important to stay ahead.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out our <a href=\"https:\/\/digitalnomadshq.com.au\/blog\/seo-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">handy guide to SEO<\/a> for an overview of the essential strategies and best practices you can implement to improve your website&#8217;s ranking.&nbsp;<\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":true,"content-type":""},"class_list":["post-25881","glossary","type-glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/glossary\/25881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media?parent=25881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}