{"id":25939,"date":"2024-10-18T09:37:01","date_gmt":"2024-10-17T23:37:01","guid":{"rendered":"https:\/\/digitalnomadshq.com.au\/?post_type=glossary&amp;p=25939"},"modified":"2024-10-18T09:37:01","modified_gmt":"2024-10-17T23:37:01","slug":"technical-seo","status":"publish","type":"glossary","link":"https:\/\/digitalnomadshq.com.au\/glossary\/technical-seo\/","title":{"rendered":"Technical SEO"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is Technical SEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Technical SEO is the foundation of a successful website optimisation strategy. While traditional SEO focuses on <a href=\"https:\/\/digitalnomadshq.com.au\/glossary\/10x-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">creating great content<\/a> and building quality <a href=\"https:\/\/digitalnomadshq.com.au\/glossary\/backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">backlinks<\/a>, technical SEO ensures that your website is structured in a way that search engines can easily crawl and index it.\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">So, What Exactly Does Technical SEO Involve?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the most common aspects of a technical SEO strategy include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Site Speed:<\/strong> Users expect websites to load quickly. It\u2019s a non-negotiable for a website, and if it takes too long to load, visitors are likely to click away. Not only are you missing out on valuable traffic, but search engines see this as a red flag, signalling that something is not right with your site.\u00a0 Optimising your site speed can involve compressing images, leveraging browser caching, and minimizing code.\u00a0<\/li>\n\n\n\n<li><strong>Mobile-Friendliness:<\/strong> With more people accessing the web via smartphones and tablets, having a mobile-friendly website is essential. This means your site should look and work well on all devices. Content must be readable, buttons visible and easy to use and more.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Sitemaps:<\/strong> A sitemap acts as a roadmap for search engines, helping them understand your website\u2019s structure and find all your important pages. Submitting a sitemap through Google Search Console makes it easier for search engines to crawl your site efficiently.\u00a0<\/li>\n\n\n\n<li><strong>Robots.txt File:<\/strong> This file tells search engines which pages on your site to crawl and which ones to ignore. A well structure <a href=\"https:\/\/digitalnomadshq.com.au\/glossary\/robots-txt\/\" target=\"_blank\" rel=\"noreferrer noopener\">robots.txt file<\/a> is essential for managing how search engines interact with your content.\u00a0<\/li>\n\n\n\n<li><strong>Structured Data Markup:<\/strong> Also known as <a href=\"https:\/\/digitalnomadshq.com.au\/glossary\/schema-markup\/\" target=\"_blank\" rel=\"noreferrer noopener\">schema markup<\/a>, this code helps search engines understand the context of your content. By providing additional information about your pages, structured data can enhance your visibility in search results with rich snippets.\u00a0<\/li>\n\n\n\n<li><strong>Fixing Crawl Errors:<\/strong> Regularly checking for and fixing crawl errors ensures that search engines can access all your important pages. An <a href=\"https:\/\/digitalnomadshq.com.au\/glossary\/seo-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO audit<\/a> and tools like Google Search Console can help you identify issues and take corrective action.\u00a0<\/li>\n\n\n\n<li><strong>Secure Sockets Layer (SSL):<\/strong> Implementing an SSL certificate on your website not only protects user data but also boosts your site\u2019s credibility, for both users and search engines. If a website is labelled as \u201cnot secure\u201d you are less likely to click through to your site, decreased traffic and potential loss of customers.\u00a0<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"content-type":""},"class_list":["post-25939","glossary","type-glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/glossary\/25939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/digitalnomadshq.com.au\/wp-json\/wp\/v2\/media?parent=25939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}