Webspam refers to content that is created with the goal of manipulating search engine rankings. This content is created purely for search engines and do not offer any value to the user. Because of this, webspam violates Google\u2019s webmaster guidelines<\/a>. <\/p>\n\n\n\n Some of the most common webspam techniques are\u202fkeyword stuffing<\/a>, cloaking<\/a>, excessive links, thin content, and\u202fmore. <\/p>\n\n\n\n Search engines like Google work tirelessly to identify and penalise these practices to ensure a better, more trustworthy experience for their users. Given the sheer volume of spam on the web, this is no small task! In 2020 alone, Google discovered<\/a> as many as 40 billion spammy pages everyday! <\/p>\n\n\n\n A lot goes into Google\u2019s anti-spam efforts. First, they rely on various automated systems that visit websites and crawl its content to determine if is should be indexed. Google uses Search Console to discover new pages and, with the use of AI, have observed spammers accessing vulnerable sites, pretending to be the owners, verifying themselves in Search Console and using it to get Google to crawl and index the spammy pages they\u2019ve created. <\/p>\n\n\n\n This means that very little spammy pages reach the SERPs<\/a> with more that 99% of these pages caught and filtered. For the very small percentage that does make it through, these pages are manually assessed and penalised. <\/p>\n\n\n\n While webspam might offer a temporary boost in rankings, it’s a risky game that can lead to long-term consequences for your website\u2019s. Here are some key strategies to avoid falling into the webspam trap: <\/p>\n\n\n\nHow Does Google Combat Webspam?\u00a0<\/h3>\n\n\n\n
How To Avoid Webspam\u00a0<\/h3>\n\n\n\n
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